--- title: "Cloud Marketplace Automation" url: https://www.suger.io/ canonical: https://www.suger.io/ type: Company description: "Suger automates cloud GTM for ISVs selling on AWS, GCP, and Azure Marketplace. Streamline co-sell, private offers, metering, and CRM sync in one platform." --- # Cloud Marketplace Automation > Canonical HTML version: https://www.suger.io/ Cloud GTM Automation # Scale| Your Cloud GTM on Autopilot. Suger is a Cloud GTM platform for selling and billing through cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. $6B+ Transactions · 300+ Teams · 5-star on G2 [Get a Demo](/schedule-demo/) ![Suger platform integrations diagram](/home/hero-diagram.svg) ![intel](/home/partners/intel.svg) ![notion](/home/partners/notion.svg) ![webflow](/home/partners/webflow.svg) ![glean](/home/partners/glean.svg) ![airtable](/home/partners/airtable.svg) ![fivetran](/home/partners/fivetran.svg) ![bmc](/home/partners/bmc.svg) ![coderabbit](/home/partners/coderabbit.png) ![launchdarkly](/home/partners/launchdarkly.svg) ![harness](/home/partners/harness.svg) ![fireblocks](/home/partners/fireblocks.svg) ![ramp](/home/partners/ramp.svg) ![deel](/home/partners/deel.svg) ![dbt](/home/partners/dbt.svg) ![clari](/home/partners/clari.svg) ![teleport](/logos/company/teleport.svg) ![logicmonitor](/home/partners/logicmonitor.svg) ![redis](/home/partners/redis.svg) ![dialpad](/home/partners/dialpad.svg) ![fireworks](/home/partners/fireworks.svg) ![1password](/home/partners/1password.svg) ![knowbe4](/home/partners/knowbe4.svg) ![kong](/home/partners/kong.svg) ![chainguard](/home/partners/chainguard.svg) ![dataiku](/home/partners/dataiku.svg) ![zuora](/home/partners/zuora.svg) ![vanta](/home/partners/vanta.svg) ![tailscale](/home/partners/tailscale.svg) ![pulumi](/home/partners/pulumi.svg) ![baseten](/home/partners/baseten.svg) ![risingwave](/home/partners/risingwave.png) ![hootsuite](/home/partners/hootsuite.png) ![elevenlabs](/home/partners/elevenlabs.png) ![callsign](/home/partners/callsign.png) ![fortinet](/home/partners/fortinet.svg) ![pingidentity](/home/partners/pingidentity.png) ![redpanda](/home/partners/redpanda.png) ![qdrant](/home/partners/qdrant.png) ![aiven](/home/partners/aiven.svg) ![thoropass](/home/partners/thoropass.png) - * * * - * * * - * * * - * * * - * * * Marketplace Listing ## List on every marketplace, instantly 01 Connect to cloud marketplaces instantly with API-first integrations that don't require your internal engineering resources. Support any GTM motion with fully customizable pricing, packaging, and public plans. Key Features - API-first integrations — no engineering lift required - Customizable pricing, packaging, and public plans - Support for all six marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle - Go live in days, not months [Explore Listing →](/platform/product-listing/) ![Marketplace Listing](/home/launching/list-image.svg) Co-Sell ## Collaborate with cloud partners at scale 02 Suger works with Salesforce & HubSpot, so you can send offers, co-sell, and manage CPPOs without juggling multiple partner portals. Launch co-sell workflows with AI to autofill fields and reduce manual work. Native CRM integrations Salesforce & HubSpot built in — send private offers and manage co-sell directly from your existing CRM without switching tools. AI-powered co-sell Launch co-sell workflows with AI autofill that reduces manual entry by 80%, so your team spends time closing, not copying. Manage CPPOs at scale Handle CPPOs across AWS, Azure, and GCP partner portals from one control plane — no more juggling multiple portals. Billing & Metering ## Accurate billing, zero manual work 03 Turn messy cloud disbursements into clean financial data by automating syncs to your ERP and accounting software. Flexible metering handles any pricing model at any scale. Key Features - Automated cloud disbursement sync to ERP - Flexible metering for usage-based pricing - Revenue recognition ready out of the box - Supports any pricing model at any scale [Explore Billing →](/platform/billing-metering/) ![Billing & Metering](/home/scale/sales-led-growth.svg) Automation ## Automate your entire GTM workflow 04 Design custom triggers to automate tasks — notify Slack on deal acceptance, email co-sell partners upon referral, or route leads based on marketplace signals. Your workflow, your rules. Key Features - Drag-and-drop workflow builder - Slack, email, and CRM notifications on deal events - Route leads based on marketplace signals - Fully customizable trigger & action logic [Explore Workflows →](/platform/workflows/) ![Workflow Automation](/home/scale/frame.svg) AI Intelligence ## AI-powered insights for smarter decisions 05 Score every account with marketplace buyer intent signals to automate sales routing and focus co-sell effort on the highest-value opportunities. Let AI guide your next best action. ![Score](/home/autopilot/score.svg) Trusted at Scale ## Suger is made for scale. Customers transact billions globally — and growing fast. $ 0 + billion Transactions 0 + Countries 0 % Uptime ![G2 achievement badges](/home/achievement/badge.png) Don't take our word for it. “Effortless Integration, UI Improving Steadily” VP Partnerships Mid-Market · 51-1000 “Solid tool for marketplace GTM — team listens, delivers, and keeps improving” Director Partnerships & Channel Growth Mid-Market · 51-1000 “A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners” Sr. Director - Global Strategic Alliances Mid-Market · 51-1000 “Cloud Marketplace & Co-Sell Automations with Suger” Operations Enterprise · 1000+ “Great Marketplace Solution” Sr. Strategic Alliance Manager Mid-Market · 51-1000 “Suger Review - Positive Experience with the Tool” Sr. Director Quote to Cash and Revenue Accounting Mid-Market · 51-1000 “My experience with Suger Inc. has been fantastic.” Partnerships Mid-Market · 51-1000 “Cloud Partner Manager” Cloud Partner Manager Mid-Market · 51-1000 “Great software for accelerating GTM/co-sell” Head of Global Cloud Alliances Enterprise · 1000+ “Streamlined pipeline management with seamless HubSpot integration” Alliance Lead Mid-Market · 51-1000 ## Powering the future of Cloud GTM Join 300+ companies automating their cloud marketplace growth. [Get a Demo](/schedule-demo/) ## Enterprise-grade security, certified Your marketplace data is protected by independently audited controls — SOC 2 Type II, ISO/IEC 27001, and GDPR. ![SOC 2 Type II certification badge](/logos/soc2-badge.svg) ![ISO/IEC 27001 information security management certification badge](/logos/iso27001-badge.webp) ![GDPR compliance badge](/logos/gdpr-badge.svg) [Explore our security posture](/resources/security/) ## Frequently Asked Questions Common questions about Suger and cloud marketplace automation What is Suger? + Suger is a Cloud GTM platform for selling and billing through cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. It unifies marketplace listings, private offers, co-sell, billing and metering, partner management, and CRM sync into one system, replacing fragmented marketplace consoles and manual processes. What cloud marketplaces does Suger support? + Suger supports six cloud marketplaces: AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. Listings, private offers, metering, and reporting all run from one platform. What is Cloud GTM? + Cloud GTM is the go-to-market motion where software is sold and billed through cloud marketplaces and cloud provider co-sell programs. More: [Cloud GTM glossary](/resources/blog/cloud-gtm-glossary/) · [platform evaluation guide](/resources/guides/cloud-gtm-platform-comparison/) How does Suger automate co-sell? + Suger automates co-sell by syncing CRM data (Salesforce, HubSpot) with all three hyperscaler co-sell programs — AWS ACE, Google Cloud Partner Network, and Microsoft Partner Center — eliminating manual submissions and tracking. How long does it take to get started with Suger? + Most ISVs go live on their first cloud marketplace in 5–10 business days. Suger's API-first integrations require no internal engineering resources.