---
title: "Co-Sell Automation Software for AWS, GCP, Azure"
url: https://www.suger.io/platform/cosell/
canonical: https://www.suger.io/platform/cosell/
type: Platform
description: "Automate cloud co-selling with engagement scoring, buyer intent signals, and referral tracking across AWS ACE, Microsoft, and Google Cloud programs."
---

# Co-Sell Automation Software for AWS, GCP, Azure

> Canonical HTML version: https://www.suger.io/platform/cosell/

1.  [Home](/)
2.  /
3.  [Platform](/platform/)
4.  /
5.  Co-Sell

Co-Sell

# Prioritize the Right Cloud Deals With Engagement & Intent Scores.

Spot your highest-potential opportunities instantly and accelerate co-selling with cloud partners.

[Get a Demo](/schedule-demo/) [Set up co-sell sync](https://doc.suger.io/cosell/cosell-configuration/)

Illustrative sample data — not customer results.

Total Referrals

142 ↑ 12

Win Rate

38%

Pipeline

$2.4M

Name Source Cloud Pipeline

A. Sample

a.sample@acme.example

Predicted AWS $120K

B. Sample

b.sample@globex.example

Referral Azure $30K

C. Sample

c.sample@initech.example

Referral Azure $701K

Total 115 items · Last 30 days

### Referral management

Track and manage cloud provider referrals in one unified system.

### Engagement scoring

Prioritize opportunities based on real engagement data.

### Deal prioritization

Focus your team on the deals most likely to close.

Co-sell Intelligence

## Win more with cloud partners

Leverage cloud provider relationships and data to accelerate your sales pipeline.

### Referral tracking

Capture and track every referral from cloud provider sales teams.

### Engagement scoring UI

Visual dashboards showing deal engagement levels and trends.

### Intent scoring

AI-powered intent signals to identify ready-to-buy prospects.

### Partner collaboration panel

Coordinate with cloud reps directly within your workflow.

Referrals This Quarter

Last 30 days

Total

142

Accepted

94%

Win Rate

38%

Pipeline

$2.4M

Partner Source Cloud Value

Acme Corp

Predicted AWS $120K

Globex

Referral Azure $100K

Initech

Referral Azure €190K

How It Works

## Co-sell in action

1

### Receive opportunity

From cloud partners

2

### Score

Evaluate potential

3

### Engage partner rep

Collaborate

4

### Close faster

Win together

Results

## Co-sell advantages

### Faster deal cycle

Securiti AI improved deal closure speed by 40% within six months of implementing Suger.

Source: [Securiti AI results, first six months](/resources/blog/getting-started-as-a-seller-on-aws-marketplace/). One customer, not an average.

### More pipeline

Fireblocks scaled co-sell volume 3x after replacing manual opportunity registration with Suger.

Source: [Fireblocks co-sell case study, July 2025](/resources/blog/fireblocks-scales-co-sell-3x-and-cuts-offer-time-70-with-suger/). One customer, not an average.

### Easier cloud alignment

Stay synced with cloud provider priorities and programs.

### Accelerated growth

Scale your business with the power of cloud partnerships.

Related Features

[Private Offers →](/platform/private-offers/) [Workflows →](/platform/workflows/) [Reporting →](/platform/reporting/)

Available on Growth & Enterprise plans — [View Pricing →](/pricing/)

Questions

## Co-sell questions, answered

What is co-sell? +

Co-sell is a joint sales motion where an ISV and a cloud provider's field sellers work the same deal together. The ISV shares the opportunity through the provider's partner program, and both sides get credit and support for closing it.

How does Suger automate co-sell? +

Suger automates co-sell by syncing CRM data (Salesforce, HubSpot) with all three hyperscaler co-sell programs — AWS ACE, Microsoft Partner Center, and Google Cloud Partner Network — so opportunities are shared, inbound referrals are accepted, and stage updates flow both ways without manual entry.

Which co-sell programs does Suger support? +

Suger connects AWS Customer Engagements (ACE), Microsoft Partner Center co-sell, and Google Cloud Partner Network. Each is wired bi-directionally to your CRM, so a single opportunity can be co-sold on whichever cloud the deal runs on.

What is the difference between co-sell and resell? +

In co-sell, the ISV keeps the customer relationship and the cloud provider's sellers help close the deal for partner credit. In resell, a channel partner transacts on the ISV's behalf — through a CPPO or reseller offer — and owns the billing relationship.

Do I need engineering to set up co-sell with Suger? +

No. Suger's CRM integrations are configured, not coded — connect Salesforce or HubSpot, map your fields once, and co-sell opportunities sync automatically. Your sales team needs no custom development and no partner-portal logins.

## Supercharge your sales with co-selling

Join companies winning bigger deals through cloud partnerships with Suger.

[Get Started](/schedule-demo/) [Talk to Sales](/contact-us/)