---
title: "Salesforce Marketplace Integration for Cloud GTM"
url: https://www.suger.io/platform/integrations/salesforce/
canonical: https://www.suger.io/platform/integrations/salesforce/
type: Platform
description: "Manage marketplace offers, agreements, CPPO resale, CRM enrichment, and co-sell without leaving Salesforce — for alliances, RevOps, and deal desk teams."
---

# Salesforce Marketplace Integration for Cloud GTM

> Canonical HTML version: https://www.suger.io/platform/integrations/salesforce/

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7.  Salesforce

Salesforce integration

# Run Your Salesforce Marketplace Integration Without Leaving the CRM.

Manage offers, agreements, CPPO resale, CRM enrichment, and co-sell from a Salesforce opportunity — so alliances, RevOps, and deal desk work one system, not two.

[Get a demo](/schedule-demo/) [See Salesforce setup](https://doc.suger.io/salesforce-app/)

Illustrative sample data — not customer results.

Acme Corp — Enterprise

Opportunity

Offers

Entitlements

Co-Sell

Insights

Offer Cloud Status

Private offer

3-year term

AWS Accepted

Reseller (CPPO)

Globex Partners

Azure Sent

Co-sell referral

Partner rep engaged

GCP Approved

Synced to Salesforce · Last update just now

### Offers from the opportunity

Create, clone, extend, and cancel marketplace private offers where your reps already work the deal.

### Marketplace data in Salesforce

Buyers, entitlements, revenue records, referrals, and funding sync into Salesforce custom objects.

### Configured, not coded

Install the managed package, set permission sets, add the page components — no custom connector to build.

In the opportunity

## What you can do from Salesforce

The Suger app adds actions to the Salesforce opportunity for offers, resale, co-sell, and enrichment. Every marketplace record it creates stays linked to the deal it belongs to.

### Create private offer

Build the offer, track status, clone, extend, cancel, notify contacts, or download the EULA — from the opportunity.

### Create reseller authorization

Set the wholesale price for a channel partner (a CPPO); the reseller makes the final offer to the buyer.

### Create co-sell referral

Submit a referral to AWS, Azure, GCP, or Suger partner-to-partner (PRM), and create records from inbound referrals.

### Enrich CRM records

Push engagement scores and marketplace metrics into custom fields on accounts and opportunities, targeted with SOQL.

CRM enrichment

## Marketplace intelligence on your own records

CRM Enrichment populates Salesforce records with signals from Suger — engagement scores and marketplace metrics from AWS, Azure, and GCP — so your team sees them without leaving the CRM.

### Engagement scores

AWS, Azure, and GCP engagement scores, plus Azure Event Score and Usage Score, mapped to fields you create.

### Marketplace metrics

Listing counts, review counts, and purchase history land on the accounts and opportunities you choose.

### Targeted with SOQL

Apply enrichment to any object, filtered by the SOQL queries you define, on the refresh schedule you set.

Illustrative sample data — not customer results.

Account: Acme Corp

Enriched by Suger

AWS Engagement

High

Listings

3

Purchases

7

Azure Usage Score 82

Azure Event Score 64

Mapped via SOQL · Refreshed every 2 hours

Related

[All integrations →](/platform/integrations/) [Co-Sell →](/platform/cosell/) [Private Offers →](/platform/private-offers/) [CPPO Resale →](/platform/resale-offers/)

Available on Growth & Enterprise plans — [View Pricing →](/pricing/)

Questions

## Salesforce integration questions, answered

What is the Suger Salesforce integration? +

The Suger Salesforce integration is a managed package that lets your team create marketplace private offers, reseller authorizations, and co-sell referrals from a Salesforce opportunity, and syncs marketplace data back into Salesforce objects.

Can I create marketplace offers from Salesforce? +

Yes. From an opportunity you can build a private offer, track its status, clone it, then extend, cancel, notify contacts, or download the EULA later — without switching to the marketplace console.

Does it support CPPO and reseller offers? +

Yes. A Create Reseller Authorization action sets the wholesale price for a channel partner (a CPPO), so the reseller makes the final offer to the buyer. Agreement-Based Offers (ABO) can also be created from Salesforce.

What marketplace data syncs into Salesforce? +

Suger syncs buyers, products, offers, entitlements, revenue records, referrals, and funding into Salesforce custom objects. CRM Enrichment also pushes engagement scores and marketplace metrics into custom fields you target with SOQL.

Does the Salesforce integration handle co-sell? +

Yes. A Create Co-Sell action submits a referral to AWS, Azure, GCP, or Suger partner-to-partner (PRM) from the opportunity, and creates Salesforce records from a referral that arrived the other way.

## Bring your marketplace motion into Salesforce

Manage offers, agreements, resale, and co-sell where your revenue team already works.

[Get a Demo](/schedule-demo/) [See Salesforce Setup](https://doc.suger.io/salesforce-app/)