--- title: "Articles by Sabrina Xie | Suger Blog" url: https://www.suger.io/resources/blog/author/sabrina-xie/ canonical: https://www.suger.io/resources/blog/author/sabrina-xie/ type: Blog description: "Sabrina Xie covers cloud provider co-sell, partner funding on the Suger blog — cloud marketplace GTM, co-sell, and billing for ISVs." --- # Articles by Sabrina Xie | Suger Blog > Canonical HTML version: https://www.suger.io/resources/blog/author/sabrina-xie/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Sabrina Xie ![Sabrina Xie](/authors/sabrina-xie.jpg) Covers Co-sell, partnerships and the channel # Sabrina Xie Sabrina Xie covers co-sell and the channel — cloud provider co-sell programs, partner funding, resale offers across AWS, Microsoft, and Google Cloud, deal registration, and the partner relationship management underneath it. - cloud provider co-sell - partner funding - resale offers (CPPO, MPO) - deal registration - PRM 24 articles [ ![Migrating to the New AWS Partner Central (ACE)](/images/blog/migrating-to-aws-partner-central/hero.png) AWS ### Migrating to the New AWS Partner Central (ACE) AWS moved Partner Central into the AWS Console and is retiring the S3 co-sell integration. What migrating actually changes for your ACE data and CRM. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 24, 2026 ](/resources/blog/migrating-to-aws-partner-central/) [ ![Co-Selling with Google Cloud: How It Works](/images/blog/co-selling-with-google-cloud/hero.png) Co-Sell ### Co-Selling with Google Cloud: How It Works Google Cloud co-sell isn't a form you submit to a portal. It's a membership, a Marketplace transaction path, and a field-sales motion that only works when all three line up. Here's the mechanic. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 20, 2026 ](/resources/blog/co-selling-with-google-cloud/) [ ![Measuring Partner Influence Without Bad Data](/images/blog/measuring-partner-influence-without-bad-data/hero.png) PRM ### Measuring Partner Influence Without Bad Data Partner influenced revenue tracking fails on bad data before it fails on the model. Here are the common attribution models, how each breaks, and the instrumentation that keeps the number clean. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 18, 2026 ](/resources/blog/measuring-partner-influence-without-bad-data/) [ ![Microsoft IP Co-Sell: How It Actually Works](/images/blog/microsoft-ip-co-sell-how-it-works/hero.png) Co-Sell ### Microsoft IP Co-Sell: How It Actually Works How Microsoft IP co-sell qualification and incentive flow work for ISVs, and what changes in FY27 as Marketplace becomes the primary co-sell path. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 18, 2026 ](/resources/blog/microsoft-ip-co-sell-how-it-works/) [ ![Your AWS SCA Is Signed. Now Operationalize It](/images/blog/aws-sca-operating-plan/hero.png) Co-Sell ### Your AWS SCA Is Signed. Now Operationalize It The signing is the easy part. An SCA is a multi-year plan with numbers in it, and the numbers only mean something if somebody can see them before the quarterly review. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 16, 2026 ](/resources/blog/aws-sca-operating-plan/) [ ![Channel Partner Relationship Management, Explained](/images/blog/channel-partner-relationship-management/hero.png) PRM ### Channel Partner Relationship Management, Explained Most channel programs are a tier chart nobody can qualify against and a commission rate nobody can compute. Here is what channel PRM has to hold, and how to design tiers that survive an audit. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026 ](/resources/blog/channel-partner-relationship-management/) [ ![Attribution Rules That Stop Channel Conflict](/images/blog/deal-registration-conflict-rules/hero.png) PRM ### Attribution Rules That Stop Channel Conflict Channel conflict is not a relationship problem. It is an unwritten rule discovered at the worst possible moment — when two parties have already claimed the same deal. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026 ](/resources/blog/deal-registration-conflict-rules/) [ ![How Co-Sell Works on AWS, Azure, and Google Cloud](/images/blog/how-co-sell-works/hero.png) Co-Sell ### How Co-Sell Works on AWS, Azure, and Google Cloud Every co-sell article tells you to build relationships. None tell you what actually happens to the record after you submit it. This is the mechanics — the statuses, the gates, and the fields that get you rejected. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026 ](/resources/blog/how-co-sell-works/) [ ![The AWS ISV Partner Path Is Now the Software Path](/images/blog/aws-isv-partner-path/hero.png) AWS ### The AWS ISV Partner Path Is Now the Software Path AWS renamed the ISV Path to the Software Path, and the rename is the least interesting part. What matters is which stage you are at, and what each one actually unlocks. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026 ](/resources/blog/aws-isv-partner-path/) [ ![Partner-Sourced vs Partner-Influenced Revenue](/images/blog/partner-sourced-vs-partner-influenced/hero.png) PRM ### Partner-Sourced vs Partner-Influenced Revenue Every partnerships leader has been asked to prove partner revenue is real. The answer depends on a distinction most teams have never written down — and cannot defend when a CFO pushes. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026 ](/resources/blog/partner-sourced-vs-partner-influenced/) [ ![AWS Partner Funding: POC, MDF, ISV Workload, PIF](/images/blog/aws-partner-funding-programs/hero.png) AWS ### AWS Partner Funding: POC, MDF, ISV Workload, PIF Four AWS partner funding programs, four different jobs. Here's which one fits which deal stage — and why the funding request usually fails on the opportunity, not the form. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/aws-partner-funding-programs/) [ ![CPPO vs MPO: Reselling on the Cloud Marketplaces](/images/blog/cppo-vs-mpo-multiparty-private-offers/hero.png) Cloud GTM ### CPPO vs MPO: Reselling on the Cloud Marketplaces AWS calls it CPPO, Microsoft calls it a multiparty private offer, Google calls it a reseller plan — and CSP isn't any of them. The cross-cloud resell map, side by side. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/cppo-vs-mpo-multiparty-private-offers/) [ ![Bringing Resellers Into Google Cloud Marketplace](/images/blog/resellers-on-google-cloud-marketplace/hero.png) GCP ### Bringing Resellers Into Google Cloud Marketplace Google doesn't do CPPO. It does reseller private offer plans — templates you publish, a reseller accepts, and then sells from. Here's what transfers from AWS and what doesn't. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/resellers-on-google-cloud-marketplace/) [ ![AWS ACE: A Practical Co-Sell Guide for ISVs](/images/blog/aws-ace-guide-for-isv-sellers/hero.png) AWS ### AWS ACE: A Practical Co-Sell Guide for ISVs AWS ACE is how ISVs co-sell with AWS. Here's how APN Customer Engagements work, and how to run them without living in Partner Central. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 5, 2026 ](/resources/blog/aws-ace-guide-for-isv-sellers/) [ ![Deal Registration Software: A Guide for ISVs](/images/blog/prm-journeys-keep-partners-engaged/hero.png) Cloud GTM ### Deal Registration Software: A Guide for ISVs How deal registration software works for channel partners: the lifecycle from submission to transaction, and the four points where registrations get lost. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026 ](/resources/blog/deal-registration-software-for-isvs/) [ ![Partner Relationship Management Software for ISVs](/images/blog/partner-relationship-management/hero.png) Cloud GTM ### Partner Relationship Management Software for ISVs What PRM software does, when ISVs actually need it, and why marketplace sellers need PRM that resolves deals against AWS, Azure and GCP. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026 ](/resources/blog/partner-relationship-management-software-for-isvs/) [ ![AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made.](/images/blog/aws-decides-whether-you-get-a-rep/hero.png) AWS ### AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made. AWS Partner Central agents now score every co-sell opportunity and route it to a motion. Here's what actually moves the score — and the three things we shipped so your referrals clear the bar before you submit. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 29, 2026 ](/resources/blog/aws-decides-whether-you-get-a-rep/) [ ![Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP](/blog/migrated/54687d32e77bf17c.png?v=2026-05-12) Alliances ### Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP Partnerships & Alliance Leaders guide to scale co-sell: proven strategies for driving marketplace revenue and winning with AWS, Azure & GCP account teams. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Feb 5, 2026 ](/resources/blog/partnerships-101-build-a-winning-co-sell-motion-with-aws-azure-gcp/) [ ![Getting Started Co-sell Journey in Cloud Marketplace](/blog/migrated/998c9929deedd14f.png?v=2026-05-12) AWS ### Getting Started Co-sell Journey in Cloud Marketplace Getting started with co-sell in cloud marketplaces — how Suger helps you simplify the journey and optimize your sales process for growth. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jan 17, 2025 ](/resources/blog/getting-started-co-sell-journey-in-cloud-marketplace/) [ ![The Growing Role of Channel Partners in Cloud Marketplaces](/blog/migrated/8ebb798ab84de321.png?v=2026-05-12) Cloud GTM ### The Growing Role of Channel Partners in Cloud Marketplaces Suger's reseller private offer capabilities empower channel partners to drive growth across AWS, Azure, and GCP CPPO models. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Oct 7, 2024 ](/resources/blog/the-growing-role-of-channel-partners-in-cloud-marketplaces/) [ ![Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces](/blog/migrated/f9dd111907d9db64.jpg?v=2026-05-12) AWS ### Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces Step-by-step guide to managing CPPO across AWS, Azure, and GCP with Suger — one integrated platform for multi-cloud reseller offers. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 25, 2024 ](/resources/blog/suger-step-by-step-guide-for-managing-cppo/) [ ![Accelerating Resell Growth with CPPO in the Cloud Marketplace](/blog/migrated/20d1172a309437f2.png?v=2026-05-12) Cloud GTM ### Accelerating Resell Growth with CPPO in the Cloud Marketplace How CPPO accelerates procurement, customizes pricing, and unlocks new revenue for ISVs and partners on AWS, Azure, and GCP marketplaces. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 18, 2024 ](/resources/blog/accelerating-resell-growth-with-cppo-in-the-cloud-marketplace/) [ ![Unlock Up to $70K: ISVs roadmap to Earning Big in FY25](/blog/migrated/1d8f01291b3200d3.png?v=2026-05-12) Announcement ### Unlock Up to $70K: ISVs roadmap to Earning Big in FY25 ISV roadmap to Azure Marketplace growth in FY25 — including the Incentive Campaign offering up to $70,000 in rewards. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 23, 2024 ](/resources/blog/unlock-up-to-70k-isvs-roadmap-to-earning-big-in-fy25/) [ ![How Suger Simplifies AWS Marketplace Listing and Co-Selling Management](/blog/migrated/d21985c5d2c6c87a.png?v=2026-05-12) AWS ### How Suger Simplifies AWS Marketplace Listing and Co-Selling Management Suger streamlines AWS Marketplace listings from technical validation to co-sell — reducing complexity and accelerating time-to-market for ISVs. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 16, 2024 ](/resources/blog/how-suger-simplifies-aws-marketplace-listings/) [All Suger blog articles](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.