--- title: "Articles by Samantha Ho | Suger Blog" url: https://www.suger.io/resources/blog/author/samantha-ho/ canonical: https://www.suger.io/resources/blog/author/samantha-ho/ type: Blog description: "Samantha Ho covers Azure Marketplace, Google Cloud Marketplace on the Suger blog — cloud marketplace GTM, co-sell, and billing for ISVs." --- # Articles by Samantha Ho | Suger Blog > Canonical HTML version: https://www.suger.io/resources/blog/author/samantha-ho/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Samantha Ho ![Samantha Ho](/authors/samantha-ho.jpg) Covers Azure, Google Cloud and Oracle marketplaces # Samantha Ho Samantha Ho covers the marketplaces beyond AWS — Microsoft, Google Cloud, and Oracle. Their listing reviews, their private offer constructs, and the committed spend programs that decide how enterprise buyers there actually buy. - Azure Marketplace - Google Cloud Marketplace - Oracle Cloud Marketplace - MACC and committed spend 28 articles [ ![Alibaba Marketplace: Private Offers vs Promotions](/images/blog/alibaba-marketplace-private-offers-vs-promotions/hero.png) Marketplaces ### Alibaba Marketplace: Private Offers vs Promotions On Alibaba Cloud Marketplace, a private offer and a Promotion Center discount solve different deals. How to tell which one a given deal actually needs. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 24, 2026 ](/resources/blog/alibaba-marketplace-private-offers-vs-promotions/) [ ![Microsoft Marketplace Custom Contract Lengths](/images/blog/microsoft-marketplace-custom-contract-lengths/hero.png) Azure ### Microsoft Marketplace Custom Contract Lengths Microsoft now supports private-offer terms from 1 to 120 months. How nonstandard durations like 18 months work — how they bill, and how they renew. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 24, 2026 ](/resources/blog/microsoft-marketplace-custom-contract-lengths/) [ ![Microsoft Marketplace Request Private Offer](/images/blog/microsoft-marketplace-request-private-offer/hero.png) Azure ### Microsoft Marketplace Request Private Offer Microsoft's Request Private Offer turns an Azure Marketplace listing into an inbound demand channel. How to enable it, route the lead, and qualify the deal. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 24, 2026 ](/resources/blog/microsoft-marketplace-request-private-offer/) [ ![Alibaba Cloud Marketplace for APAC Sellers](/images/blog/alibaba-cloud-marketplace-for-apac-sellers/hero.png) Marketplaces ### Alibaba Cloud Marketplace for APAC Sellers Alibaba Cloud Marketplace is the way software reaches buyers across APAC and China — but the vendor gate, the paid-product agreement, and the settlement clock work nothing like AWS or Azure. Here is what an ISV should know before publishing. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 20, 2026 ](/resources/blog/alibaba-cloud-marketplace-for-apac-sellers/) [ ![Google Cloud Commitments and Marketplace Drawdown](/images/blog/gcp-commitments-and-marketplace-drawdown/hero.png) GCP ### Google Cloud Commitments and Marketplace Drawdown A buyer's Google Cloud spend commitment can count against what they buy from you on the Marketplace. For a seller, that turns your invoice into money the buyer already promised to spend — which is why it de-risks the deal. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 20, 2026 ](/resources/blog/gcp-commitments-and-marketplace-drawdown/) [ ![Google Cloud Partner Network Tiers Explained](/images/blog/google-cloud-partner-advantage-tiers/hero.png) GCP ### Google Cloud Partner Network Tiers Explained Google Cloud replaced Partner Advantage with the Google Cloud Partner Network: three tiers — Select, Premier, and Diamond — and a competency framework in place of specializations. Here is how the structure works for an ISV. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 20, 2026 ](/resources/blog/google-cloud-partner-network-tiers/) [ ![Per-Market Pricing on Azure Marketplace, Explained](/images/blog/per-market-pricing-on-azure-marketplace/hero.png) Azure ### Per-Market Pricing on Azure Marketplace, Explained You don't set an arbitrary price per country on Azure Marketplace. You set one USD price, or upload local ones, and Microsoft's fixed currency-per-market map does the rest. Here is the mechanic. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 19, 2026 ](/resources/blog/per-market-pricing-on-azure-marketplace/) [ ![Azure Marketplace Changes 2026: What's New for ISVs](/images/blog/azure-marketplace-fy27-changes-for-isvs/hero.png) Azure ### Azure Marketplace Changes 2026: What's New for ISVs Microsoft's FY27 Azure Marketplace changes for ISVs: PRACR retires as a broad co-sell mechanism, co-sell goes Marketplace-first, and what to watch at Ignite. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 18, 2026 ](/resources/blog/azure-marketplace-fy27-changes-for-isvs/) [ ![Azure Marketplace Renewals and Offer Transitions](/images/blog/azure-renewals-and-offer-transitions/hero.png) Azure ### Azure Marketplace Renewals and Offer Transitions How an Azure Marketplace renewal works: where the subscription lands when a private offer expires, and the decisions a deal desk makes before it does. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 18, 2026 ](/resources/blog/azure-renewals-and-offer-transitions/) [ ![Snowflake Marketplace for Data and AI Products](/images/blog/snowflake-marketplace-for-data-and-ai-products/hero.png) Marketplaces ### Snowflake Marketplace for Data and AI Products How Snowflake Marketplace lists and transacts data products, native apps and AI, how it differs from the hyperscaler marketplaces, and where it fits a multi-marketplace GTM. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 18, 2026 ](/resources/blog/snowflake-marketplace-for-data-and-ai-products/) [ ![One GTM Motion Across AWS, Azure and Google Cloud](/images/blog/one-gtm-motion-across-aws-azure-google-cloud/hero.png) Cloud GTM ### One GTM Motion Across AWS, Azure and Google Cloud Most teams run each marketplace as its own programme and wonder why the third one costs as much as the first. The fix is knowing precisely which parts are the same. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 16, 2026 ](/resources/blog/one-gtm-motion-across-aws-azure-google-cloud/) [ ![Selling on Snowflake, Oracle and Alibaba Cloud](/images/blog/selling-on-snowflake-oracle-and-alibaba-cloud/hero.png) Marketplaces ### Selling on Snowflake, Oracle and Alibaba Cloud The marketplaces past AWS, Microsoft and Google Cloud are not smaller copies of them. Each gates sellers differently, and one of them caps how much of a customer's commitment you can take. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 16, 2026 ](/resources/blog/selling-on-snowflake-oracle-and-alibaba-cloud/) [ ![Connect Dynamics 365 to Your Marketplace Pipeline](/images/blog/dynamics-365-marketplace-integration/hero.png) Azure ### Connect Dynamics 365 to Your Marketplace Pipeline Marketplace tooling is built for Salesforce and HubSpot. If your CRM is Dynamics 365 — which it often is at a Microsoft-first ISV — here is what connecting it actually involves. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 10, 2026 ](/resources/blog/dynamics-365-marketplace-integration/) [ ![Azure Marketplace Private Offers vs Private Plans](/images/blog/azure-private-offers-vs-private-plans/hero.png) Azure ### Azure Marketplace Private Offers vs Private Plans Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/azure-private-offers-vs-private-plans/) [ ![Google Cloud Private Offers: Setup and Pitfalls](/images/blog/google-cloud-private-offers-setup-and-pitfalls/hero.png) GCP ### Google Cloud Private Offers: Setup and Pitfalls Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/google-cloud-private-offers-setup-and-pitfalls/) [ ![Oracle Cloud Marketplace: A Guide for ISV Sellers](/images/blog/oracle-cloud-marketplace-guide-for-isv-sellers/hero.png) Marketplaces ### Oracle Cloud Marketplace: A Guide for ISV Sellers Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/oracle-cloud-marketplace-guide-for-isv-sellers/) [ ![Google Cloud Marketplace: The ISV Seller Guide](/images/blog/google-cloud-marketplace-isv-seller-guide/hero.png) GCP ### Google Cloud Marketplace: The ISV Seller Guide How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/google-cloud-marketplace-isv-seller-guide/) [ ![How to Sell on Azure Marketplace: An ISV Guide](/images/blog/how-to-sell-on-azure-marketplace-isv-guide/hero.png) Azure ### How to Sell on Azure Marketplace: An ISV Guide A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/how-to-sell-on-azure-marketplace-isv-guide/) [ ![What Is a MACC? Azure Committed Spend, Explained](/images/blog/what-is-a-macc-azure-committed-spend-explained/hero.png) Azure ### What Is a MACC? Azure Committed Spend, Explained A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/what-is-a-macc-azure-committed-spend-explained/) [ ![5 Steps to Start Selling on GCP Marketplace](/blog/migrated/93a54641d14fc046.png?v=2026-05-12) GCP ### 5 Steps to Start Selling on GCP Marketplace Five steps to sell on GCP Marketplace with Suger — automate listing, co-sell, and billing to launch fast without engineering lift. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")May 16, 2025 ](/resources/blog/5-steps-to-start-selling-on-gcp-marketplace/) [ ![Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success](/blog/migrated/d97faa070016bc76.png?v=2026-05-12) Azure ### Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025 ](/resources/blog/guide-to-the-azure-well-architected-review-process/) [ ![Guide to Google Cloud's Architectural Review for Marketplace Success](/blog/migrated/1e25ee58c21efbb9.png?v=2026-05-12) GCP ### Guide to Google Cloud's Architectural Review for Marketplace Success Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Suger. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025 ](/resources/blog/guide-to-google-cloud-architectural-review/) [ ![5 Tips to convert more leads for your Google Cloud Marketplace listing](/blog/migrated/051aaa8d4dd22f03.png?v=2026-05-12) Cloud GTM ### 5 Tips to convert more leads for your Google Cloud Marketplace listing Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Sep 30, 2024 ](/resources/blog/5-tips-to-convert-more-leads-for-your-google-cloud-marketplace-listing/) [ ![Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success](/blog/migrated/61c9c4bb82e2b6ae.png?v=2026-05-12) Azure ### Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024 ](/resources/blog/maximizing-product-visibility-on-azure-marketplaces-with-suger-strategies-for-success/) [ ![Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success](/blog/migrated/e3ede23821b7ed9a.png?v=2026-05-12) Azure ### Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Suger. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024 ](/resources/blog/turbocharge-your-gtm-strategy-how-suger-on-azure-marketplace-empowers-isvs-for-success/) [ ![5 Reasons to Grow Revenue on Google Cloud Marketplace](/blog/migrated/363ab6afb776fef0.png?v=2026-05-12) Cloud GTM ### 5 Reasons to Grow Revenue on Google Cloud Marketplace Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/5-reasons-to-grow-revenue-on-google-cloud-marketplace/) [ ![A Step-by-Step Guide | How to list product on Google Cloud Marketplace](/blog/migrated/0a6233b6839e6209.png?v=2026-05-12) Feature release ### A Step-by-Step Guide | How to list product on Google Cloud Marketplace Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/how-to-list-product-on-google-cloud-marketplace/) [ ![Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide](/blog/migrated/37599494729f07bd.png?v=2026-05-12) Feature release ### Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide The alliance leader's guide to GCP Marketplace: benefits, requirements, Suger integration, and steps to launch successfully. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/mastering-the-google-cloud-marketplace-alliance-leaders-ultimate-guide/) [All Suger blog articles](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.