--- title: "AWS Vendor Insights: What Sellers Should Know" url: https://www.suger.io/resources/blog/aws-vendor-insights-what-sellers-should-know/ canonical: https://www.suger.io/resources/blog/aws-vendor-insights-what-sellers-should-know/ type: Blog description: "AWS Marketplace Vendor Insights shows buyers a product security profile in near real time. What it exposes, what a seller sets up, how it speeds review." --- # AWS Vendor Insights: What Sellers Should Know > Canonical HTML version: https://www.suger.io/resources/blog/aws-vendor-insights-what-sellers-should-know/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. AWS Vendor Insights: What Sellers Should Know # AWS Vendor Insights: What Sellers Should Know AWS Marketplace Vendor Insights lets buyers monitor your security posture in near real time. Here is what it shows, what a seller sets up, and how it shortens a buyer's security review. 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"Summarize with Perplexity") Table of Contents - [What is AWS Marketplace Vendor Insights?](#what-is-aws-marketplace-vendor-insights) - [What security data it exposes to buyers](#what-security-data-it-exposes-to-buyers) - [What a seller must set up](#what-a-seller-must-set-up) - [Vendor Insights at a glance](#vendor-insights-at-a-glance) - [How it shortens the buyer’s security review](#how-it-shortens-the-buyers-security-review) - [Frequently asked questions](#frequently-asked-questions) - [Takeaways](#takeaways) _AWS Marketplace Vendor Insights is an AWS Marketplace feature that lets a buyer monitor a SaaS product’s security and compliance profile in near real time from one console, so they can assess the vendor without running a full questionnaire cycle. The seller builds that profile by creating a security profile on the listing, uploading a self-assessment, and attaching certifications such as ISO 27001, SOC 2 Type 2, or PCI DSS. It exists to shorten the security review that sits between a buyer’s interest and a signed deal._ * * * Every seller who has closed an enterprise deal on AWS Marketplace knows where the momentum dies. Procurement is ready, the champion is sold, and then the security team sends a spreadsheet — a Consensus Assessment questionnaire, a request for the SOC 2, a follow-up on data residency — and the deal enters a review queue measured in weeks. The product was never the blocker. The evidence-gathering was. AWS Marketplace Vendor Insights is AWS’s answer to that queue. It publishes a standing, evidence-backed security profile for your product that a prospective buyer can read on demand, instead of asking you to reconstruct it deal by deal. For a seller, it turns your security posture from something you re-prove on every review into something you maintain once and share on request. Here is what Vendor Insights is, what it exposes to buyers, what you as a seller have to set up, and how each piece shortens the review that otherwise stalls a marketplace deal. * * * ## What is AWS Marketplace Vendor Insights? **AWS Marketplace Vendor Insights is a feature that simplifies the software risk assessment a buyer runs before purchasing, by letting them monitor a product’s security profile in near real time from a single console.** AWS describes it plainly: it “reduces a buyer’s assessment effort by providing a dashboard of the software product’s security and compliance information.” The profile is attached to your SaaS listing, and a buyer reviews it as part of evaluating the product. The key phrase is _near real time_. Vendor Insights is not a PDF you upload once and forget — it is a dashboard fed by live and periodic evidence, so the security posture a buyer sees reflects the current state rather than a snapshot from the last audit. That is what makes it a monitoring tool for the buyer rather than a static attestation, and it is the property that lets a security team trust it in place of a fresh questionnaire. It applies to SaaS products specifically. Vendor Insights generates security profiles for software-as-a-service listings on AWS Marketplace, and the seller sets up the baseline resources in their own AWS accounts before a profile can be generated. It sits alongside the rest of your listing — the pricing, the dimensions, the metering — as the security layer a buyer consults before they buy. * * * ## What security data it exposes to buyers **Vendor Insights presents evidence across multiple security control categories, drawn from three sources: your own self-assessment, industry audit reports, and — for existing sellers — live evidence from your AWS accounts.** AWS is explicit that “all security and compliance information in the AWS Marketplace Vendor Insights dashboard is based on evidence gathered” from those sources, so nothing on the dashboard is an unsupported assertion. Each source answers a different question a security reviewer would otherwise ask you directly. - **Your self-assessment.** The dashboard incorporates a structured self-attestation — either the AWS Marketplace Vendor Insights security self-assessment or the Consensus Assessment Initiative Questionnaire (CAIQ). This is the same CAIQ a buyer’s security team would normally email you; publishing it once on the profile removes the round trip. - **Industry audit reports.** When you share an ISO 27001 or SOC 2 Type II report, Vendor Insights maps its control categories to the controls in those reports and extracts the relevant evidence onto the dashboard. A buyer sees your certifications reflected in the profile rather than requesting the raw report first. - **Live evidence from your accounts.** For sellers who have it enabled, a set of controls is backed by live evidence gathered from production accounts through AWS Config and AWS Audit Manager. AWS gives the canonical example: if a control’s Access Control status is Compliant and an S3 bucket becomes public, “the dashboard would display that the control’s status changed from Compliant to Undetermined.” That is the near-real-time behaviour a static document cannot offer. The effect for the buyer is a single dashboard where the answers to their standard security questions already sit, with each answer traceable to a source. AWS’s own framing is that this “reduces discussions between the buyer and seller” — the profile does the first round of Q&A before anyone opens an email. * * * ## What a seller must set up **A seller enables Vendor Insights by creating a security profile on the SaaS listing, uploading a self-assessment, and optionally attaching certifications — the automated live-evidence path is now limited to existing sellers.** AWS lists the setup as four steps on the listing’s Vendor Insights tab: create a security profile, optionally upload a certification, upload a self-assessment, and optionally enable AWS Audit Manager automated assessments. The first three are what most sellers will do today. - **Create a security profile.** On the product’s Vendor Insights tab you request the profile, and the AWS Marketplace Seller Operations team creates it. AWS says the profile “provides your buyers with detailed insight into the security posture of your software product,” and it is the container the rest of your evidence attaches to. - **Upload a self-assessment.** You complete either the Vendor Insights security self-assessment (a downloadable template where you answer Yes, No, or N/A per control) or a CAIQ, and upload it. This is the piece of the profile you author directly. - **Attach certifications.** Vendor Insights supports FedRAMP, GDPR, HIPAA, ISO/IEC 27001, PCI DSS, and SOC 2 Type 2 as certification data sources. You upload the report, it is validated, and it becomes part of the profile a buyer reviews. - **Automated assessments (existing sellers).** The live-evidence path runs on AWS Config and AWS Audit Manager via a CloudFormation onboarding stack. AWS now notes that “Vendor Insights automated assessments are no longer available for new sellers,” because Audit Manager enters maintenance mode on April 30, 2026 — existing automated assessments are unaffected. Plan your profile around the self-assessment and certifications, and treat automated live evidence as a bonus only if you already have it. The honest input here is real security-and-compliance work, not a form. You need a current self-assessment you are willing to publish and, ideally, audit reports to attach. What you do _not_ need to do anymore is re-answer the same questionnaire for every buyer — that is the trade the setup buys you. * * * ## Vendor Insights at a glance Here is the whole feature as a seller should hold it: what it is, what it shows a buyer, what you set up, and what each part does for the review. Dimension What it is / does **What Vendor Insights is** An AWS Marketplace feature that lets a buyer monitor a SaaS product’s security and compliance profile in near real time from one console, in place of a manual risk assessment **What it exposes to buyers** Evidence across multiple security control categories, sourced from your self-assessment (Vendor Insights self-assessment or CAIQ), your audit reports (ISO 27001, SOC 2 Type II) mapped to controls, and, for existing sellers, live evidence from production accounts **What a seller sets up** A security profile on the SaaS listing, an uploaded self-assessment, and optional certifications (FedRAMP, GDPR, HIPAA, ISO/IEC 27001, PCI DSS, SOC 2 Type 2); automated live evidence via AWS Config and Audit Manager is limited to existing sellers **How it speeds a security review** The buyer reads standing, source-backed answers on demand instead of issuing a questionnaire; AWS states buyers can validate a seller’s information and complete assessments within a few hours rather than weeks The one row a deal-focused seller should internalise is the last. AWS’s stated outcome is that buyers “can validate a seller’s information completing assessments within a few hours” — the mechanism by which a security review stops being the thing that adds weeks to a marketplace close. * * * ## How it shortens the buyer’s security review **Vendor Insights shortens the review because the buyer’s first pass happens against a standing profile instead of a questionnaire you fill out per deal.** The conventional review is serial and manual: the buyer sends questions, you answer, they follow up, you attach reports, and each hop adds calendar time. Vendor Insights front-loads all of that into a profile the buyer reads whenever they are ready, so the first round of assessment needs nothing from you at all. Two properties do the compression. First, the evidence is already assembled and traceable, so a reviewer is validating your posture rather than eliciting it — AWS’s own claim is that this collapses the exercise to “a few hours.” Second, because the profile updates in near real time for controls under live evidence, the buyer does not have to ask whether your last SOC 2 still reflects reality; the dashboard shows current status. Removing both the elicitation and the freshness question is where the weeks come out. For a seller, the strategic point is that security review is part of your funnel whether you manage it or not. A profile that answers the standard questions on demand keeps a deal moving through the exact stage where marketplace deals usually stall — the same reason a well-run [AWS Marketplace GTM motion](/solutions/aws-marketplace/) treats listing hygiene and buyer-facing evidence as revenue infrastructure, not paperwork. It is the security analogue of getting the [product listing](/platform/product-listing/) itself right: the buyer’s next step is never blocked waiting on you. It is not a magic pass, and it is worth saying so. Vendor Insights speeds the review; it does not replace the buyer’s judgment, and a thin profile — no certifications, a sparse self-assessment — will not carry a rigorous security team the way a complete one does. The feature rewards sellers who already do the security work, which is the same pattern behind the [AWS credentials that are worth the work](/resources/blog/aws-competencies-worth-the-work/): the badge or the profile accelerates a motion you can already back with evidence, and does little for one you can’t. * * * ## Frequently asked questions **What is AWS Marketplace Vendor Insights?** AWS Marketplace Vendor Insights is a feature that lets a buyer monitor a SaaS product’s security and compliance profile in near real time from a single console. AWS describes it as reducing a buyer’s assessment effort by giving them a dashboard of the product’s security and compliance information, instead of a manual questionnaire. **What security information does Vendor Insights show buyers?** It presents evidence across multiple security control categories from three sources: the seller’s self-assessment (the Vendor Insights self-assessment or a CAIQ), industry audit reports such as ISO 27001 and SOC 2 Type II mapped to controls, and, for existing sellers, live evidence gathered from production AWS accounts. Every item is backed by a source. **What does a seller need to set up to use Vendor Insights?** On the listing’s Vendor Insights tab a seller creates a security profile, uploads a self-assessment, and optionally attaches certifications such as FedRAMP, HIPAA, ISO/IEC 27001, PCI DSS, or SOC 2 Type 2. The automated live-evidence path via AWS Config and Audit Manager is no longer available to new sellers. **How does Vendor Insights speed up a buyer’s security review?** The buyer’s first-pass assessment runs against a standing, source-backed profile rather than a questionnaire the seller fills out per deal. AWS states buyers can validate a seller’s information and complete assessments within a few hours, because the evidence is already assembled, traceable, and — for live controls — current. **Is Vendor Insights available for all AWS Marketplace products?** Vendor Insights generates security profiles for software-as-a-service (SaaS) products on AWS Marketplace. A seller sets up the baseline resources in their own AWS accounts before a profile can be generated, and requests the profile through the Vendor Insights tab on the SaaS listing. **Did Vendor Insights change with AWS Audit Manager entering maintenance mode?** The automated live-evidence assessments rely on AWS Audit Manager, which enters maintenance mode on April 30, 2026, so AWS no longer offers automated assessments to new sellers. Existing automated assessments are unaffected, and the self-assessment and certification data sources remain the primary way to build a profile. ## Takeaways - **Vendor Insights is a monitoring surface, not a document.** It lets a buyer read your SaaS product’s security and compliance profile in near real time from one console, in place of a manual risk assessment. - **Everything on it is evidence-backed** — from your self-assessment (the Vendor Insights self-assessment or a CAIQ), from ISO 27001 and SOC 2 Type II reports mapped to controls, and, for existing sellers, from live evidence in your production accounts. - **The seller setup is a security profile, a self-assessment, and certifications** attached on the listing’s Vendor Insights tab. The automated live-evidence path is now limited to existing sellers, since AWS Audit Manager enters maintenance mode on April 30, 2026. - **The payoff is a shorter review.** AWS states buyers can validate a seller’s information and complete assessments within a few hours, because the profile answers the standard security questions before anyone sends a questionnaire. - **It rewards sellers who already do the work.** A complete profile accelerates a deal through the stage where marketplace closes usually stall; a thin one will not carry a rigorous security team. * * * Vendor Insights removes the security-review delay from a deal only if your listing is set up to carry it — the profile, the self-assessment, and the certifications maintained alongside everything else the listing needs. Suger manages AWS Marketplace [product listings](/platform/product-listing/) and the full seller motion around them, so the buyer-facing evidence a security team consults stays current instead of being rebuilt per deal. For the underlying AWS setup, see the [Suger AWS Marketplace documentation](https://doc.suger.io/aws-marketplace/). Suger is a Cloud GTM platform for selling and billing through cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. ## Sources Primary sources for the platform rules cited above. Last verified August 20, 2026. Cloud providers change fees, eligibility, and program terms without notice — check the source before relying on a figure. - [AWS Marketplace Vendor Insights](https://docs.aws.amazon.com/marketplace/latest/userguide/vendor-insights.html) — What Vendor Insights is, that buyers monitor a product's security profile in near real time from one console, the three evidence sources (seller self-attestation including the security self-assessment and CAIQ, industry audit reports such as ISO 27001, and AWS Audit Manager live evidence), and that the seller must set up baseline resources in their AWS accounts first. - [Understanding AWS Marketplace Vendor Insights](https://docs.aws.amazon.com/marketplace/latest/userguide/vendor-insights-understanding.html) — That the dashboard presents evidence across multiple security control categories, gives a near-real-time view that reduces buyer-seller discussion, that buyers can validate a seller's information and complete assessments within a few hours, and the three evidence sources including the ISO 27001 and SOC 2 Type II mapping. - [Setting up AWS Marketplace Vendor Insights](https://docs.aws.amazon.com/marketplace/latest/userguide/vendor-insights-setting-up.html) — The seller setup steps for a SaaS listing: create a security profile via the Vendor Insights tab, optionally upload a certification (FedRAMP, GDPR, HIPAA, ISO/IEC 27001, PCI DSS, SOC 2 Type 2), upload a self-assessment (Vendor Insights self-assessment or CAIQ), and optionally enable AWS Audit Manager automated assessments — with the note that automated assessments are no longer available for new sellers because Audit Manager enters maintenance mode on April 30, 2026. ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.