--- title: "Suger Custom Email Builder for Marketplace Ops" url: https://www.suger.io/resources/blog/customer-email-template/ canonical: https://www.suger.io/resources/blog/customer-email-template/ type: Blog description: "Suger's custom email builder lets you edit, configure, and test branded notification templates for every alert type, from team alerts to co-sell outreach." --- # Suger Custom Email Builder for Marketplace Ops > Canonical HTML version: https://www.suger.io/resources/blog/customer-email-template/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder! # Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder! With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types. [![Gabriel Paiva](/authors/gabriel-paiva.jpg)](/resources/blog/author/gabriel-paiva/) [Gabriel Paiva](/resources/blog/author/gabriel-paiva/) Product Lead, Suger · May 15, 2025 ![Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!](/blog/migrated/49ad10cf1d7d25c5.png?v=2026-05-12) Explore AI Summary [![](/logos/company/openai.svg)](https://chat.openai.com/?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fcustomer-email-template%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with ChatGPT")[![](/logos/company/anthropic.svg) ](https://claude.ai/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fcustomer-email-template%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Claude")[![](/logos/company/gemini.svg)](https://www.google.com/search?udm=50&aep=11&q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fcustomer-email-template%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Gemini")[](https://www.perplexity.ai/search/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fcustomer-email-template%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Perplexity") Table of Contents - [Turn Every Communication into a Growth Opportunity](#turn-every-communication-into-a-growth-opportunity) - [3 steps to set up email templates in Suger](#3-steps-to-set-up-email-templates-in-suger) - [Capture More Opportunities, Build Relationships Faster](#capture-more-opportunities-build-relationships-faster) ## **Turn Every Communication into a Growth Opportunity** In cloud marketplace sales and partnerships, timely, professional, and brand-aligned communication is the key to securing deals and building trust. With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types. Learn more [here](https://doc.suger.io/get-started/email-notification/#custom-templates). **1\. Precision Team Alerts** - - Customize content, recipients, and scope to ensure critical insights reach the right stakeholders. - Personalize content with [dynamic fields](https://doc.suger.io/get-started/email-notification/#working-with-dynamic-data) (e.g., customer name, expiration dates). - Automate entitlement renewal invites, and deal status updates with actionable next steps. **2\. Co-Sell Workflow Automation** - - Integrate with AWS, Azure, and Google Cloud to trigger personalized outreach at every stage. - Sync opportunity data bi-directionally between your CRM and cloud platforms, eliminating manual entry and reducing errors by 90%. - Pre-fill [dynamic events](https://doc.suger.io/get-started/email-notification/#looping-over-lists) with deal details, Salesforce contacts, and cloud rep info for instant team alignment. **3\. Brand Consistency, Down to Every Detail** - Embed logos, brand colors, and social icons for cohesive visual identity. - Drive conversions with smart, clickable CTAs that encourage immediate action. ## **3 steps to set up email templates in Suger** 1. Log into Suger Console → Navigate to Setting → Notifications. 2. Choose pre-built templates or create your own using our drag-and-drop editor. 3. Configure Notification Scope and assign templates for each scope. > _Before using a template in production, you can test it to ensure it works as expected._ ## **Capture More Opportunities, Build Relationships Faster** With Suger’s enhanced Email Notifications, keep your cloud sales teams informed and aligned through dynamic, personalized emails that automatically sync opportunity data from Salesforce. Here are [official tips](https://learn.microsoft.com/en-us/partner-center/referrals/manage-co-sell-opportunities#get-more-co-sell-opportunities) to help you get more co-sell opportunities from Microsoft. - Respond quickly to deals. Timely responses improve your visibility in future partner search results. - Report estimated deal sizes, closing dates, and the final status of your deals, whether won or lost. So how can you supercharge your co-sell motion with hyperscalers? Here’s an example of how to use Suger build connections with AWS sales representatives through automated, personalized outreach at every stage. - **Inbound Leads – Instant Follow-Up** When new leads arrive from AWS or Microsoft, Suger automatically triggers an email template with the opportunity name, Salesforce contact, and cloud rep details. - **Outbound Co-Sell – Proactively Engage** After sharing opportunities and receiving cloud partner approval, leverage dynamic templates with pre-filled contextual data to proactively reach out and build strong relationships. * * * Set up your custom email templates in Suger and start transforming every message into a high-impact, brand-building touchpoint. **Get Started Now!** ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.