---
title: "Suger New Look for Cloud Marketplace Success"
url: https://www.suger.io/resources/blog/suger-new-look-where-sweet-success-cloud-marketplace/
canonical: https://www.suger.io/resources/blog/suger-new-look-where-sweet-success-cloud-marketplace/
type: Blog
description: "Suger has a new look. Discover the new Suger logo, crafted with the essence of melted chocolate, and the brand story behind our cloud marketplace platform."
---

# Suger New Look for Cloud Marketplace Success

> Canonical HTML version: https://www.suger.io/resources/blog/suger-new-look-where-sweet-success-cloud-marketplace/

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7.  🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

# 🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

Discover Suger’s new logo—crafted with the essence of melted chocolate.

[![Qiuyang Luo](/authors/qiuyang-luo.jpg)](/resources/blog/author/qiuyang-luo/)

[Qiuyang Luo](/resources/blog/author/qiuyang-luo/)

Feb 7, 2025

![🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!](/blog/migrated/adf290ed8e6189e3.png?v=2026-05-12)

Explore AI Summary

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Suger has always been the **sweet hub** for AWS, Azure, and GCP, helping **200+ leading companies** scale and thrive through cloud marketplaces.

Today, we’re unveiling our new logo—crafted with the essence of melted chocolate, symbolizing seamless transactions, flexibility, and effortless scaling. It’s a bold new look that reflects our unwavering commitment to simplifying cloud marketplace GTM and accelerating customer success.

Same mission. Same innovation. Now, with a fresh new identity.

![Suger\_logo\_2025\_yellow\_black-1](/blog/migrated/e9657e60de1ece2a.png?v=2026-05-12)

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