Guides
Playbooks for building your Cloud GTM motion.
In-depth operator guides covering every stage of selling on AWS, Azure, and GCP marketplaces — from first listing to mature, multi-cloud revenue channel.
The Complete Guide to Cloud GTM for ISVs
The operator's playbook for selling software through AWS, Azure, and GCP marketplaces — covering listing, co-sell, private offers, billing, and revenue ops.
The Complete Guide to Selling on AWS Marketplace
How ISVs list, transact, and scale on AWS Marketplace — listing types, ISV Accelerate, ACE co-sell, EDP/PPA drawdown, metering, and the Foundational Technical Review.
The Complete Guide to Selling on Azure Marketplace
How ISVs launch and grow on Azure Marketplace — SaaS/VM/Managed App listings, IP Co-Sell, MACC drawdown, Partner Center workflows, and metered billing.
The Co-Sell Playbook for Cloud GTM
How ISVs co-sell with AWS, Azure, and GCP field teams — account mapping, deal registration in ACE / Partner Center / Partner Advantage, comp neutrality, and CRM sync.
The Complete Guide to Selling on Google Cloud Marketplace
How ISVs list and transact on Google Cloud Marketplace — SaaS/VM/Kubernetes listings, Partner Advantage, CUD drawdown, Procurement API metering, and GCP's data/AI niche.
Marketplace Billing & Revenue Operations
How finance teams reconcile marketplace revenue — disbursement timing, fee netting, revenue recognition, metering integrations, and the workflow to scale across clouds.
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