Oracle 
Snowflake 
Alibaba
Co-sell with the clouds,
without the portals.
AWS ACE, Microsoft Partner Center and Google Cloud Partner Network, wired both ways to your CRM. Opportunities share themselves, referrals land as records, and engagement scores show which deals are moving.
Illustrative sample data — not customer results.
Co-sell should not live in a
portal your reps never open.
The cloud programs are where the pipeline is. The CRM is where your team actually works.
With Fours
Connect once.
Deals go out, referrals come in.
Setting up happens once. After that the two directions run on their own, and the pipeline sorts itself by what is actually moving. None of it involves a rep opening a partner portal.
Every co-sell program, one connection.
AWS ACE (APN Customer Engagements), Microsoft Partner Center co-sell and Google Cloud Partner Network each wire bi-directionally to Salesforce or HubSpot. The integrations are configured rather than coded: connect the CRM, map your fields once, and a single opportunity can be co-sold on whichever cloud the deal runs on.
AWS ACE 
Microsoft Partner Center 
Google Partner Network 
Salesforce 
HubSpot Opportunities register themselves, on your criteria.
Set the rules for what qualifies and matching opportunities share to the cloud program automatically. Deals, contacts, stages and engagement updates flow both directions afterwards, so a rep who updates the CRM has already updated the partner portal.
Auto-registration Your qualifying criteria Stage sync Contact sync Cloud partner co-sells Referrals scored by engagement & intent 142 this Q | Name | Direction | Stage | Status |
|---|---|---|---|
| Acme Corp | Outbound | Prospect | Active |
 Globex | Inbound | Qualification | In review |
| Initech | Outbound | On hold | Pending |
Illustrative sample data — not customer results.
Inbound referrals land where reps already work.
A referral from a cloud seller arrives in the CRM as a record with its contacts and engagement history attached, and can auto-accept on your rules. The cloud seller stays on that record afterwards, so coordinating the deal happens where the deal already lives rather than in a portal nobody has open.
Auto-accept Contacts included Engagement history Coordinate with the cloud rep No portal queue Inbound referral In the CRM as a record New Account Globex Industries Illustrative sample data — not customer results.
Know which co-sell deals are actually moving.
Engagement scores read the real activity on a deal and intent signals surface the accounts showing buying behaviour, so the team works the opportunities most likely to close rather than the ones that happen to be at the top of the list.
Engagement scoring Intent signals Deal prioritization Partner collaboration Cloud engagement Fours Ranked pipeline 
Customer outcomes
More partner-driven growth.
Less operational drag.
Marketplace revenue, co-sell referrals and partner programs, run by teams who moved off spreadsheets and portals.
Frequently asked questions
From alliances teams running co-sell on more than one cloud.
What is co-sell?
A joint sales motion where an ISV and a cloud provider’s field sellers work the same deal together. The ISV shares the opportunity through the provider’s partner program, and both sides get credit and support for closing it.
Which co-sell programs are supported?
AWS ACE (APN Customer Engagements), Microsoft Partner Center co-sell and Google Cloud Partner Network. Each is wired bi-directionally to your CRM.
What is the difference between co-sell and resell?
In co-sell you keep the customer relationship and the cloud provider’s sellers help close the deal for partner credit. In resell, a channel partner transacts on your behalf through a channel partner private offer and owns the billing relationship.
Do our reps have to log into partner portals?
No. Opportunities share on your criteria and inbound referrals arrive in Salesforce or HubSpot with their contacts and engagement history, so reps stay in the CRM.
Does setting this up need engineering?
No. The CRM integrations are configured rather than coded. Connect Salesforce or HubSpot, map your fields once, and co-sell opportunities sync automatically.
What do engagement and intent scores do?
They rank the pipeline. Engagement scores read the real activity on a deal and intent signals surface accounts showing buying behaviour, so the team works the deals most likely to close.
Your co-sell motion,
out of the portals.
Thirty minutes on your co-sell motion and where the manual work is today.
See Fours in actionThree cloud programs, one CRM