Co-Sell
Prioritize the Right Cloud Deals With Engagement & Intent Scores.
Spot your highest-potential opportunities instantly and accelerate co-selling with cloud partners.
Illustrative sample data — not customer results.
Referral management
Track and manage cloud provider referrals in one unified system.
Engagement scoring
Prioritize opportunities based on real engagement data.
Deal prioritization
Focus your team on the deals most likely to close.
Win more with cloud partners
Leverage cloud provider relationships and data to accelerate your sales pipeline.
Referral tracking
Capture and track every referral from cloud provider sales teams.
Engagement scoring UI
Visual dashboards showing deal engagement levels and trends.
Intent scoring
AI-powered intent signals to identify ready-to-buy prospects.
Partner collaboration panel
Coordinate with cloud reps directly within your workflow.
Co-sell in action
Receive opportunity
From cloud partners
Score
Evaluate potential
Engage partner rep
Collaborate
Close faster
Win together
Co-sell advantages
Faster deal cycle
Securiti AI improved deal closure speed by 40% within six months of implementing Suger.
Source: Securiti AI results, first six months. One customer, not an average.
More pipeline
Fireblocks scaled co-sell volume 3x after replacing manual opportunity registration with Suger.
Source: Fireblocks co-sell case study, July 2025. One customer, not an average.
Easier cloud alignment
Stay synced with cloud provider priorities and programs.
Accelerated growth
Scale your business with the power of cloud partnerships.
Related Features
Available on Growth & Enterprise plans — View Pricing →
Questions
Co-sell questions, answered
What is co-sell? +
Co-sell is a joint sales motion where an ISV and a cloud provider's field sellers work the same deal together. The ISV shares the opportunity through the provider's partner program, and both sides get credit and support for closing it.
How does Suger automate co-sell? +
Suger automates co-sell by syncing CRM data (Salesforce, HubSpot) with all three hyperscaler co-sell programs — AWS ACE, Microsoft Partner Center, and Google Cloud Partner Network — so opportunities are shared, inbound referrals are accepted, and stage updates flow both ways without manual entry.
Which co-sell programs does Suger support? +
Suger connects AWS Customer Engagements (ACE), Microsoft Partner Center co-sell, and Google Cloud Partner Network. Each is wired bi-directionally to your CRM, so a single opportunity can be co-sold on whichever cloud the deal runs on.
What is the difference between co-sell and resell? +
In co-sell, the ISV keeps the customer relationship and the cloud provider's sellers help close the deal for partner credit. In resell, a channel partner transacts on the ISV's behalf — through a CPPO or reseller offer — and owns the billing relationship.
Do I need engineering to set up co-sell with Suger? +
No. Suger's CRM integrations are configured, not coded — connect Salesforce or HubSpot, map your fields once, and co-sell opportunities sync automatically. Your sales team needs no custom development and no partner-portal logins.
Supercharge your sales with co-selling
Join companies winning bigger deals through cloud partnerships with Suger.