The Salesforce marketplace integration
for your whole indirect revenue motion.
Create private offers, resale authorizations, co-sell referrals and partner deals from a Salesforce opportunity, and sync marketplace and partner data back onto your own records. Alliances, partner, RevOps and deal desk teams work one system.
The same work, without the console.
The work does not change.
Where your team does it does.
What your team does
without leaving Salesforce.
It all runs from one Fours panel, on the opportunity and on the account.
Direct and channel offers, from the opportunity.
New Offer opens Private Offer, Resale Authorization, Amendment Offer and Offer Set, against the same listing your direct team already sells.
- The whole lifecycle without the console: create, track, clone, extend, cancel, notify the buyer contact, download the EULA.
Illustrative sample data — not customer results.
Referrals registered from the record your rep owns.
New Co-Sell registers the referral with AWS, Microsoft or Google and keeps its stage, type and partner manager on the record.
- Inbound referrals become Salesforce records, carrying the cloud's own partner status and stage.
Illustrative sample data — not customer results.
Your own partners’ deals, on the same opportunity.
Share a deal with a reseller, referral partner or SI through Fours PRM, and the deals they register arrive as referral records with the partner, their role, the deal value and the stage. Accept one and Fours offers to create or link the opportunity.
- Partner accounts sync from Salesforce into Fours partner discovery, filtered by the field you choose.
Illustrative sample data — not customer results.
Eight AWS funding requests, one menu.
MDF, POC, Migration Acceleration Program, ISV Workload Migration, PIF GenAI POC, PIF GenAI MDF, MPOPP Grow and MPOPP Activate, each raised from the opportunity the funding is for.
- Linked to the co-sell referral as well as the opportunity.
Illustrative sample data — not customer results.
The overview is written before the rep asks.
An Insights tab writes the overview from what AWS already knows about the account and the deal, before anyone asks for it.
- Guidance against the record, drafted from the deal in front of it rather than a generic playbook.
- Funding eligibility flagged, POC funding among it, before anyone asks.
Illustrative sample data — not customer results.
Illustrative sample data — not customer results.
Report on the whole motion
in Salesforce.
Marketplace and partner data lands as Salesforce records, so your reports and dashboards already include it.
Marketplace and partner records
Offers, entitlements, funding, and cloud and partner referrals, as custom objects you can filter, relate and report on.
Revenue on the entitlement
Each entitlement carries its invoice, collectable and disbursed amounts, so finance reads payment health without a portal.
Reports that come built in
Ready-made report types and report folders for offers, entitlements, revenue, co-sell and funding, ready for your own dashboards.
| Customer | Cloud | Invoice | Collectable | Disbursed |
|---|---|---|---|---|
| | | 240,000 | 232,800 | 232,800 |
| | | 120,000 | 116,400 | 116,400 |
| | | 60,000 | 58,200 | Pending |
| Total, USD | 420,000 | 407,400 | 349,200 |
Illustrative sample data — not customer results.
Your Salesforce rules stay in charge.
Fours works inside the permissions,
approvals and layouts your admins
already run.
| Role | View offers | Create offers | Register co-sell | Approve |
|---|---|---|---|---|
| Read only | Yes | No | No | No |
| Marketplace | Yes | Yes | No | No |
| Co-sell | No | No | Yes | No |
| Approver add-on | No | No | No | Yes |
Co-sell and marketplace also come per cloud and read-only, and the approver set goes on top of a role.
Approvals in Salesforce
Offers, co-sell referrals and funding requests can wait for an approver in Salesforce once approvals are turned on in Fours.
Your layouts and fields
Place the Fours components where you want them and map data to your own fields.
Sync you set
Pick the objects and history to sync, add real-time updates, and test in a sandbox first.









Customer outcomes
More partner-driven growth.
Less operational drag.
Marketplace revenue, co-sell referrals and partner programs, run by teams who moved off spreadsheets and portals.
Frequently asked questions
From alliances and RevOps teams running the marketplace out of Salesforce.
What is the Fours Salesforce integration?
The Fours Salesforce integration is a managed package, installed from AppExchange, that lets your team create marketplace private offers, resale authorizations, co-sell referrals and partner deals from a Salesforce opportunity, and syncs marketplace data back into Salesforce objects.
Does it support CPPO and reseller offers?
Yes. New Offer includes Resale Authorization, which sets the wholesale price for a channel partner (a CPPO) so the reseller makes the final offer to the buyer. Agreement-Based Offers (ABO) can also be created from Salesforce.
What marketplace data syncs into Salesforce?
Fours syncs buyers, products, offers, entitlements, revenue records, referrals, and funding into Salesforce custom objects. CRM Enrichment also pushes engagement scores and marketplace metrics into custom fields you target with SOQL.
Does Fours show on the account as well as the opportunity?
Yes. The same panel sits on the Salesforce account, with the engagement score, offers, co-sell referrals and funding for that customer, plus a Contacts tab whose Buyer Contacts lists the account’s own people, taken from its offers.
What does enriching an account with AWS do?
It asks AWS what it already knows about the customer and creates a co-sell lead from the answer: readiness, AWS Marketplace engagement, solution fit and category, and ten account fields from industry to program eligibility. The account needs a website and a contact whose email domain matches it.
Can we test it in a Salesforce sandbox first?
Yes. Install the package into a sandbox, mark the connection as Sandbox when you connect it in Fours, and run sandbox and production side by side.
How does Fours keep the Salesforce connection secure?
Fours connects with OAuth using PKCE and rotating refresh tokens. Tokens are encrypted with KMS in AWS Secrets Manager, every read of them is logged in CloudTrail, and no employee has standing access.
Does it work with our own partners, not only the clouds?
Yes. Through Fours PRM, reps share deals with resellers, referral partners and SIs from the opportunity, and deals partners register arrive as Salesforce referral records that can create or link an opportunity. Partner accounts can also sync from Salesforce into partner discovery.
Bring your indirect revenue motion into Salesforce.
Offers, co-sell, partner deals and funding, where your revenue team already works.