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Sell on AWS Marketplace.
Without the friction.

Listing, private offers, ACE co-sell, metering and partner funding, from your CRM. Most ISVs go live in days, not months.

300+ ISVs $10B+ cloud transactions processed Days to a first listing
The Fours console for this motion. Illustrative sample data, not customer results.

Illustrative sample data — not customer results.

One AWS deal, every motion, one record.

Listing, offers, co-sell, reconciliation and funding, with nothing re-keyed between your CRM and AWS.

Your product becomes an AWS listing.

Metadata, pricing tiers and categorization are generated from your catalog. The AWS Metering Service integration and compliance checks are handled for you, with no engineering lift.

SaaS AMI Container VM Professional services Version control
Where the record moves
Your catalog Fours AWS Marketplace
New listing CloudIQ Analytics Platform In review
Product type SaaS contract
Pricing model Tiered + usage
17 regions · categories AI auto-filled
Details Pricing Regions 4 Submitted

Illustrative sample data — not customer results.

Deal desk builds the offer in the CRM.

A private offer is a custom-priced AWS deal for one buyer on negotiated terms. Fields populate from the Salesforce opportunity or HubSpot deal. Internal approvals run before anything reaches AWS, and accept or expiry lands in Slack.

Standard Agreement-based CPPO
Where the record moves
Salesforce or HubSpot Fours AWS Marketplace
Private offer Acme Corp · from OPP-4128 Pending acceptance
Contract value $480K
Term 36 mo
Ramp $120K→$200K
Source Salesforce opportunity
Channel CPPO · Globex Distribution

Illustrative sample data — not customer results.

ACE and your CRM stay in sync.

Opportunities auto-share on your criteria and inbound AWS referrals auto-accept. Contacts, stages and engagement updates flow both directions without re-entry.

Bi-directional sync Auto-accept AI contact enrichment Engagement scoring
Where the record moves
Salesforce or HubSpot Fours AWS ACE
ACE Globex Industries ACE opportunity O-A8821 Validation
CRM opportunity $1.2M · Stage 3
AWS rep Priya R. · SA Manager
Last sync · SF ↔ ACE 2 min ago
Funding eligible
Programs POC · MAP · GenAI

Illustrative sample data — not customer results.

Finance sees AWS like any other channel.

Usage is metered and normalized, disbursements auto-match to CRM opportunities, and revenue recognition exports to your finance system.

Metering Disbursement matching ERP export Conversion and ARR dashboards
Where the number comes from
AWS Marketplace Fours CRM and finance
AWS revenue Q2 FY26 · ▲ 38% QoQ Reconciled
Booked $4.82M
Disbursed $3.1M
Pending $1.7M
SaaS contract 62%
CPPO channel 31%
Co-sell attributed $1.3M

Illustrative sample data — not customer results.

Funding you qualified for, claimed.

Funding requests submit from the Fours Console, Salesforce or HubSpot, and Fours tracks each one through AWS review.

MAP MDF POC GenAI MPOPP Audit trail
Where the record moves
Salesforce Fours AWS Partner Central
Eligible AWS funding Globex Industries 3 programs
MAP: Migration Up to $120K
POC funding Up to $25K
MDF: Co-marketing Pending review
Auto-submitted from Salesforce Submitted

Illustrative sample data — not customer results.

Key features.

Listing

Live on AWS Marketplace

  • AI auto-fill for descriptions, pricing tiers and categorization
  • SaaS, AMI, container and professional services listings
  • AWS Metering Service integration with no engineering lift
  • Compliance checks and version control built in

Private offers

Built in the CRM

  • Fields auto-populate from a Salesforce opportunity or HubSpot deal
  • Standard, agreement-based (ABO) and CPPO offer types
  • Internal approvals run before anything publishes to AWS
  • View, accept and expiry alerts in Slack and email

Co-sell (ACE)

Without the portal

  • Bi-directional Salesforce and HubSpot sync with ACE
  • Auto-share on your criteria, auto-accept inbound referrals
  • AI enrichment for contacts and account data
  • Engagement scoring and funding eligibility shown inline

Metering and billing

Every dollar reconciled

  • AWS Metering Service plus Stripe, Metronome, Orb and Lago
  • Disbursements auto-matched to CRM opportunities
  • Invoice and disbursement data synced to NetSuite, QuickBooks and ERP
  • Dashboards for offer conversion, ARR and revenue by listing type

Funding

Claimed on the deal

  • Eligibility surfaced on every co-sell opportunity
  • Submit POC, MDF, MAP and GenAI requests from Salesforce
  • Partner Central approval status pulled back into the CRM
  • Audit trail of every submission and reimbursement

Where it plugs in.

AWS native Marketplace APIs ACE Partner Central Benefits APIs EventBridge agreement events Seller Prime and Marketplace Insights Metering Service Entitlement and fulfillment APIs CPPO and resale authorization ISV Accelerate Marketplace Catalog API
Your stack Salesforce HubSpot Slack Teams Stripe Metronome Orb Lago NetSuite QuickBooks Snowflake Databricks BigQuery

Customer outcomes

More partner-driven growth.
Less operational drag.

Marketplace revenue, co-sell referrals and partner programs, run by teams who moved off spreadsheets and portals.

See all customer stories

Frequently asked questions

New to AWS? The guide to selling on AWS Marketplace covers registration, listing types and co-sell in order.

How long does a SaaS listing take?

Days rather than months. Fours handles the metering and billing API work, the pricing configuration and the compliance checks that make a direct build take weeks.

What is ACE, and do my reps have to use it?

ACE (APN Customer Engagements) is the AWS program where ISVs share opportunities with AWS field sellers. Fours syncs it bi-directionally with Salesforce and HubSpot, so your reps work in the CRM and never open the ACE portal.

Can we create private offers from Salesforce?

Yes. The native managed package builds standard offers, agreement-based offers and CPPOs from an opportunity, with fields pre-populated and internal approvals before anything publishes to AWS.

What is a CPPO?

A Channel Partner Private Offer is an AWS transaction where an authorized reseller transacts on behalf of the buyer. Fours manages resale authorizations, markup, payment schedules and partner notifications.

How does reconciliation work?

Usage is reported to the AWS Metering Service and normalized alongside third-party billing. Disbursements auto-match to CRM opportunities and export to NetSuite, QuickBooks or your warehouse.

Which funding programs are covered?

Market Development Funds, Proof of Concept, the Migration Acceleration Program, ISV Workload Migration, MPOPP Grow, MPOPP Activate and the two SCA GenAI programs. Requests submit from the Fours Console, Salesforce or HubSpot.

Your AWS channel,
under one record.

Thirty minutes on your AWS motion and where the manual work is today.

See Fours in action

Every B2B marketplace, one console