HubSpot integration
Run Your HubSpot Marketplace Integration From the Deal.
Sync opportunities, create offers, manage CPPO resale and AWS funding, and automate co-sell — from a HubSpot deal. Built for growth-stage ISVs selling on the cloud.
Illustrative sample data — not customer results.
Offers from the deal
Create private offers, amendments, and reseller offers with negotiated pricing, terms, and an expiry date.
Co-sell without portals
Share a deal with AWS, Azure, or GCP, or submit it to Suger partners, and track each destination's status.
Right-sized for growth
Growth-stage ISVs on HubSpot run their marketplace motion without adding a second CRM.
Five tabs, four actions, one deal
The Suger app adds a deal card to HubSpot with tabs for offers, entitlements, co-sell, funding, and insights, and buttons to create each. Everything stays attached to the deal it belongs to.
Offers
Create a private offer with negotiated pricing, terms, and an expiry date. Amendment and reseller offers use the same flow.
Entitlements
View the marketplace entitlements tied to the deal, so revenue and access stay visible in one place.
Co-Sell
Share the deal with AWS, Azure, or GCP as a referral, or send it to Suger partners, and track each status.
Funding
Apply for AWS MDF or POC funding from the deal with the New Funding button. AWS-supported.
Insights
Open the Co-sell Insights company card to see engagement metrics beside the deal.
Resale and funding, run from the deal
The same deal card that creates offers also runs the channel and funding motions a growing ISV needs — without a marketplace console login.
Reseller authorizations (CPPO)
Create a resale authorization so a reseller sets end-customer pricing from the wholesale rate you provide.
AWS MDF and POC funding
Apply for AWS marketing development funds or proof-of-concept funding with the New Funding button.
Per-destination tracking
When a deal is shared to more than one cloud, each submission tracks its own status independently.
Illustrative sample data — not customer results.
Available on Growth & Enterprise plans — View Pricing →
Questions
HubSpot integration questions, answered
What is the Suger HubSpot integration? +
The Suger HubSpot integration adds a deal card to HubSpot so your team can create marketplace offers, reseller authorizations, co-sell referrals, and funding applications from a deal, and view entitlements and co-sell insights alongside it.
Can I create marketplace offers from HubSpot? +
Yes. The New Offer button creates a private offer for a buyer with negotiated pricing, terms, and an expiry date. Amendment offers and reseller offers are created through the same interface.
Does the HubSpot integration support CPPO resale? +
Yes. The New Resale button creates a resale authorization so a reseller can set end-customer pricing from the wholesale rate you provide — the CPPO channel motion, run from the HubSpot deal.
Can I automate co-sell and funding from HubSpot? +
Yes. Share a deal with AWS, Azure, or GCP as a referral, or submit it to Suger partners, and track each destination's status. AWS MDF and POC funding is applied for with the New Funding button.
Where do entitlements and insights show up? +
The deal card includes Entitlements and Insights tabs: view marketplace entitlements for the deal, and open the Co-sell Insights company card for engagement metrics — without leaving HubSpot.
Run your marketplace motion from HubSpot
Create offers, manage resale and funding, and automate co-sell from the deal your team already owns.