Covers Fours product and platform

Gabriel Paiva

Product Lead, Fours

Gabriel Paiva is a Product Lead at Fours. He writes the product notes — what shipped in the console, how the integrations and APIs behave, and what each release changes for the teams running marketplace operations.

product releases
integrations
APIs and SDKs
workflow automation
Fours AI

48 articles

What Marketplace Data Lands in HubSpot, and What Doesn't

What Marketplace Data Lands in HubSpot, and What Doesn't

The Fours app puts offers, entitlements, co-sell and AWS funding on the HubSpot deal — but not everything belongs on a deal, and two of the boundaries surprise people.

The Cloud Marketplace Operations Runbook

The Cloud Marketplace Operations Runbook

The recurring work of running a marketplace business, sorted by how often it comes due — daily, weekly, monthly, quarterly — with a link to the deep dive for each.

What to Alert On in Marketplace Operations

What to Alert On in Marketplace Operations

Not every marketplace event deserves a page at 2am. Here is which ones do, how urgent each is, and where each should route — email, Slack, or Teams.

MCP for Cloud GTM: Connecting Agents to Data

MCP for Cloud GTM: Connecting Agents to Data

An assistant that can read your marketplace data is useful. One that can change it needs a permission model, and MCP is where that model has to be enforced.

Marketplace Data in Salesforce: What to Sync

Marketplace Data in Salesforce: What to Sync

Syncing everything from a marketplace into Salesforce creates a second source of truth that disagrees with the first. Here is the boundary that holds.

Marketplace Events and Webhooks: A Practical Guide

Marketplace Events and Webhooks: A Practical Guide

Every marketplace subscription change arrives as an event, and two carry a deadline. Here is the full set, and what each one obliges you to do.

Running Cloud Marketplace Operations API-First

Running Cloud Marketplace Operations API-First

Console-driven marketplace operations stop scaling sooner than teams expect. What moves to an API first, and what should stay a human decision.

Product Updates: June 2026

Product Updates: June 2026

What shipped in Fours June 2026: the Co-Sell MCP, Collaboration Score, AI field-mapping prompts, SCA goal tracking, and AWS Bedrock, Vertex AI & Azure AI Foundry.

Meet Fours AI: The In-Product Copilot for Marketplace Ops

Meet Fours AI: The In-Product Copilot for Marketplace Ops

Fours AI is an in-product copilot that queries your offers, diagnoses failures, fills forms, and navigates your console — without leaving the page.

Product Updates: April 2026

Product Updates: April 2026

What shipped in Fours April 2026: Fours MCP, AI mapping for co-sell and funding, Account Mapping, AWS funding insights, and the Co-Sell Metrics Dashboard.

Product Updates: March 2026

Product Updates: March 2026

Fours March 2026: AWS Partner Central agents, redesigned widget, Seller Prime dashboards, three new funding types, SCABA, and more.

Product Updates: February 2026

Product Updates: February 2026

Fours Feb 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, Azure application product offer.

Product Updates: January 2026

Product Updates: January 2026

See what’s new in Fours January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics.

Product Updates: Winter 2025

Product Updates: Winter 2025

Discover what shipped in Fours’ Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements.

Buyer Intent Signals for Cloud Marketplaces

Feature release

Buyer Intent Signals for Cloud Marketplaces

Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies.

Product Updates: September 2025

Feature release

Product Updates: September 2025

Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades.

Product Updates: August 2025

Feature release

Product Updates: August 2025

New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking.

Product Updates: July 2025

Feature release

Product Updates: July 2025

Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades.

Launching Data Export: Your Central Hub for Reports & Raw Data

Feature release

Launching Data Export: Your Central Hub for Reports & Raw Data

Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics.

More Flexibility for GCP Marketplace Offers

Feature release

More Flexibility for GCP Marketplace Offers

New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule.

Faster Collaboration, Stronger Branding: Meet Fours’ Custom Email Builder!

Feature release

Faster Collaboration, Stronger Branding: Meet Fours’ Custom Email Builder!

With Fours’ upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types.

New: JumpCloud OIDC SSO Is Now Available in Fours

Feature release

New: JumpCloud OIDC SSO Is Now Available in Fours

Securely manage team logins with centralized access control and seamless authentication setup.

New: Flexible Billing Now Live for Azure Private Offers

Feature release

New: Flexible Billing Now Live for Azure Private Offers

Azure Marketplace flexible billing helps sellers close larger deals faster — aligning payment terms with enterprise buyer budgets.

Track Your Deal Status with the Fours Offer Status Bar

Feature release

Track Your Deal Status with the Fours Offer Status Bar

Discover the Fours Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards.

New at Fours: View Timestamps in Your Local Time Zone

Feature release

New at Fours: View Timestamps in Your Local Time Zone

See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams.

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Feature release

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Discover how Fours’ enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle.

Meet Fours Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Feature release

Meet Fours Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Discover how to automate manual GTM tasks with Fours Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork.

How Fours Simplifies Multi-Currency Transactions for AWS Marketplace

Feature release

How Fours Simplifies Multi-Currency Transactions for AWS Marketplace

Fours now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners.

Fours x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

Feature release

Fours x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

New Salesforce enhancements from Fours simplify marketplace selling & co-sell workflows—boosting efficiency & visibility.

Automated Workflows for Cloud Marketplace Management

Workflow Automations

Automated Workflows for Cloud Marketplace Management

Cloud marketplace ops are messy. Fours' automation keeps systems in sync, without entering an engineering backlog — so you can scale faster.

Fours Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Feature release

Fours Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Fours Analytics unifies diverse data sources for intelligent decisions — pre-built insights plus flexible custom analysis for revenue growth.

Simplify Multi-Account Management on AWS Marketplace with Fours

Feature release

Simplify Multi-Account Management on AWS Marketplace with Fours

New feature: multiple AWS Marketplace integrations under the same Fours organization!

Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM

Feature release

Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM

Streamline co-selling in HubSpot with the Fours Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue.

How Fours Differentiates Through Powerful APIs and SDKs

Feature release

How Fours Differentiates Through Powerful APIs and SDKs

How Fours' powerful APIs and SDKs simplify cloud marketplace selling — automation, integration, and growth on AWS, Azure, and GCP.

Connect Fours directly to Okta for seamless identity & access management

Feature release

Connect Fours directly to Okta for seamless identity & access management

Fours' Okta integration streamlines identity and access management — automated user provisioning, centralized management, and security.

5 Reasons to Transition to AWS EventBridge from SNS

5 Reasons to Transition to AWS EventBridge from SNS

Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Fours’ platform.

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Fours

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Fours

Simplify your AWS EventBridge transition with Fours. Save time, reduce maintenance, and focus on growth.

Fours is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Fours is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Fours is an AWS launch partner for Buy with AWS — enabling seamless discovery and procurement on Marketplace sellers' websites.

Rapid Global Launch Across Multiple Regions: How Fours Simplifies Multi-Currency Transactions

Feature release

Rapid Global Launch Across Multiple Regions: How Fours Simplifies Multi-Currency Transactions

Fours' multi-currency support, customized offers, and automated billing help ISVs accelerate global sales cycles and boost revenue.

Fours Product Update: Netsuite and Snowflake

Feature release

Fours Product Update: Netsuite and Snowflake

Enhance your cloud journey with Fours’ new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming.

Meet Fours AI for Instant AWS, Azure, and GCP Marketplace Listings!

Feature release

Meet Fours AI for Instant AWS, Azure, and GCP Marketplace Listings!

Fours AI Auto-Fill streamlines AWS, Azure, and GCP listings — auto-populating product details from your website for fast, accurate launches.

Fours Product Update: QuickBooks and Stripe Integrations

Feature release

Fours Product Update: QuickBooks and Stripe Integrations

Fours' new QuickBooks and Stripe integrations streamline financial workflows, automate billing, and manage payments in one platform.

Scale Your Business with Fours’ Workflow Automation Solutions

Feature release

Scale Your Business with Fours’ Workflow Automation Solutions

Streamline complex workflows and automate revenue operations with Fours’ seamless integrations.

Drive Efficiency and Collaboration with Custom Notifications in Fours

Feature release

Drive Efficiency and Collaboration with Custom Notifications in Fours

Custom notifications in Fours — real-time alerts and Slack, Teams, and email integrations for cloud marketplace ops.

Scale Cloud marketplace Sales Simple with Fours’ Salesforce Connector

Feature release

Scale Cloud marketplace Sales Simple with Fours’ Salesforce Connector

Scale cloud marketplace sales with Fours' Salesforce Connector — automating co-sell workflows and unlocking real-time pipeline visibility.

Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Feature release

Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy.

How Fours’ Data & Integration Capabilities Drive Co-Sell Success

Feature release

How Fours’ Data & Integration Capabilities Drive Co-Sell Success

Fours' automation and integration capabilities boost co-sell partnerships and streamline revenue operations for cloud marketplace success.

Summer 2024 Release | Custom filters, flexible pricing models and more

Feature release

Summer 2024 Release | Custom filters, flexible pricing models and more

Fours Summer 2024 release: enhanced pricing flexibility, custom filters, and billing improvements to optimize revenue and satisfaction.

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