Covers Cloud GTM at the category level

Jon Yoo

Co-founder & CEO, Fours

Jon Yoo is the CEO of Fours. He writes on cloud go-to-market, partnerships, and where automated cloud marketplace selling is headed for independent software vendors.

where cloud marketplace selling is going
ISV go-to-market strategy
partnerships at scale
building Fours

3 articles

Announcement

We're changing our name to Fours

Fours: every indirect deal, connected. Our co-founder and CEO on where we were, why Fours, and where we are.

Oct 5, 2026

PRM

Launching a new path for partnerships

Partnerships teams are constantly asked to do more with less. Fours PRM fixes the plumbing.

Jun 24, 2026

Cloud GTM

The Future of Cloud Marketplaces: Predictions for 2025

Key trends shaping the future of cloud marketplaces in 2025: AI-driven solutions, multi-cloud strategies, and usage-based pricing.

Jan 14, 2025

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