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Max Ma

Covers Onboarding, migration and customer operations

Max Ma

Max Ma covers the work of getting a marketplace program running — onboarding an ISV onto Fours, migrating off a homegrown or legacy setup, and the operational playbooks teams run afterwards.

  • ISV onboarding
  • migrating to Fours
  • marketplace operations playbooks
  • integration rollout
  • adoption and support

7 articles

What Moves When You Switch Marketplace Platforms
Cloud GTM

What Moves When You Switch Marketplace Platforms

Switching marketplace platforms feels like moving your revenue. It is not. Here is what actually moves, and what stays put with the cloud provider.

Max Ma
Usage-Based Renewal Risk: The Leading Signals
Billing & Metering

Usage-Based Renewal Risk: The Leading Signals

The leading indicators of renewal risk in usage-based marketplace deals — declining usage, single-team concentration, commit burndown pace, ticket signals, champion departure — and where each is visible.

Max Ma
Marketplace Setup Steps Teams Skip and Regret
Cloud GTM

Marketplace Setup Steps Teams Skip and Regret

The setup steps that cause trouble later are the ones with no visible consequence now. Seven commonly skipped, and what each one ends up costing.

Max Ma
What It Takes to Get Listed: A Readiness Checklist
Cloud GTM

What It Takes to Get Listed: A Readiness Checklist

Marketplace review rejections are boring: a logo at the wrong ratio, a EULA behind a login, a default password. Here is the checklist that gets you through first time.

Max Ma
Your First 90 Days Selling on a Cloud Marketplace
Cloud GTM

Your First 90 Days Selling on a Cloud Marketplace

Inheriting an unlaunched marketplace listing is a scheduling problem disguised as a technical one. Here is the 90-day calendar, with a named owner for every milestone.

Max Ma
How Long Does a Marketplace Integration Take?
Cloud GTM

How Long Does a Marketplace Integration Take?

The connector takes about twenty minutes. The review queue takes weeks. Here is the honest breakdown of a marketplace integration, step by step, and which steps block which.

Max Ma
Migrate to Fours, Easy & Risk-Free
Announcement

Migrate to Fours, Easy & Risk-Free

Migrate your cloud marketplace integrations and operations to Fours seamlessly, Risk Free & No Extra Fee

Max Ma
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