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Stacy Wu

Covers AWS Marketplace

Stacy Wu

Stacy Wu covers AWS Marketplace for the Suger blog — listing types and technical reviews, private offers, seller programs, and how a buyer’s committed spend changes the shape of an AWS deal.

  • AWS Marketplace listings
  • private offers
  • AWS seller programs
  • EDP and committed spend

27 articles

AWS Marketplace Storefront vs Buy with AWS
AWS

AWS Marketplace Storefront vs Buy with AWS

AWS now gives sellers four ways to surface Marketplace commerce: Buy with AWS, a branded Storefront, the Discovery API, and the Agreements API. Which fits your buyer.

Stacy Wu
AWS Vendor Insights: What Sellers Should Know
AWS

AWS Vendor Insights: What Sellers Should Know

AWS Marketplace Vendor Insights lets buyers monitor your security posture in near real time. Here is what it shows, what a seller sets up, and how it shortens a buyer's security review.

Stacy Wu
Selling Data Products on Cloud Marketplaces
AWS

Selling Data Products on Cloud Marketplaces

Selling a data product on a marketplace is not a SaaS listing pointed at data buyers. Delivery, entitlement and pricing all work differently — here is how, on AWS Data Exchange and Snowflake.

Stacy Wu
AWS Competencies: Worth the Work?
AWS

AWS Competencies: Worth the Work?

An AWS Competency is a real credential with a real cost. Here is a decision framework for weighing the effort of an application against the differentiation AWS says it unlocks — before you commit the headcount.

Stacy Wu
Listing AI Models on Cloud Marketplaces
AWS

Listing AI Models on Cloud Marketplaces

AI models, agents and data products each list through a different marketplace path. Here are the current mechanics on AWS and Google Cloud, and which one your product fits.

Stacy Wu
What Buy with AWS Does to Your Website Funnel
AWS

What Buy with AWS Does to Your Website Funnel

Adding a purchase button to your own site does not shorten the funnel. It moves the qualification work upstream, onto a page that was never designed to do it.

Stacy Wu
Co-Terming and Expanding Marketplace Agreements
AWS

Co-Terming and Expanding Marketplace Agreements

A mid-term expansion is either an amendment that replaces the agreement or a second agreement beside it. Those are different contracts, different invoices, and increasingly a real choice.

Stacy Wu
Packaging Software and Services in One Offer
AWS

Packaging Software and Services in One Offer

AWS offer sets let a buyer accept licence and implementation together in one action. The constraints on getting there are strict, and most of them cannot be fixed after release.

Stacy Wu
AI Agents on AWS Marketplace: A Seller's Guide
Cloud GTM

AI Agents on AWS Marketplace: A Seller's Guide

AWS now has a category for AI agents and agentic tools, with two deployment options and a quality bar attached. The mechanics are familiar; the pricing question is not.

Stacy Wu
The AWS Standard Contract, or Your Own Paper?
Cloud GTM

The AWS Standard Contract, or Your Own Paper?

The SCMP is free, pre-vetted, and reversible — three things your own EULA is not. Here is what it actually contains, what opting in commits you to, and when to decline.

Stacy Wu
How to Run a Paid POC Through a Marketplace
Cloud GTM

How to Run a Paid POC Through a Marketplace

A paid pilot on the buyer's cloud bill draws down committed spend and skips a procurement cycle. The mechanics are simple; the conversion path is where deals die.

Stacy Wu
Four Metrics to Watch After You Add Buy with AWS
AWS

Four Metrics to Watch After You Add Buy with AWS

Buy with AWS puts a marketplace purchase button on your own website — which makes your site part of the funnel AWS reports on. Here is what AWS measures, and the four ratios worth watching.

Stacy Wu
When a Buyer Pays but Provisioning Never Happens
AWS

When a Buyer Pays but Provisioning Never Happens

The worst marketplace support ticket: a customer who has been charged and has no access. There are six places that handshake breaks, and five of them are silent.

Stacy Wu
AWS Marketplace Renewals: An Operating Playbook
AWS

AWS Marketplace Renewals: An Operating Playbook

A marketplace renewal is not a renewal conversation with a purchase order at the end. It is a dated event with an automatic default, and the default fires whether or not anyone is watching.

Stacy Wu
What AWS Marketplace Seller Insights Actually Show
AWS

What AWS Marketplace Seller Insights Actually Show

AWS gives sellers nine dashboards on the Insights tab, and most teams use one of them. Here is what each actually reports — and the specific blind spot each one carries.

Stacy Wu
AWS EDP: What Marketplace Sellers Need to Know
AWS

AWS EDP: What Marketplace Sellers Need to Know

AWS EDP is a committed-spend agreement between AWS and a customer — and marketplace purchases can draw it down. Here's why sellers should care.

Stacy Wu
AWS Marketplace Express Private Offers, Explained
AWS

AWS Marketplace Express Private Offers, Explained

Express private offers let AWS Marketplace buyers self-serve an AI-generated offer from your pre-set rate cards. Here's what changed and how to set it up.

Stacy Wu
AWS Marketplace for Sellers: The Complete Guide
AWS

AWS Marketplace for Sellers: The Complete Guide

Everything an ISV needs to sell on AWS Marketplace: listing types, fees, private offers, resell (CPPO), co-sell with ACE, and payouts.

Stacy Wu
Selling Professional Services on AWS Marketplace
AWS

Selling Professional Services on AWS Marketplace

AWS Marketplace isn't just software. Here's how professional services listings work, how they differ from SaaS, and when to use them.

Stacy Wu
What Buyers See When You Send a Private Offer
AWS

What Buyers See When You Send a Private Offer

Sellers obsess over creating the offer. Here's the other side: exactly what a buyer sees and does when an AWS Marketplace private offer lands.

Stacy Wu
5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)
AWS

5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)

Learn how to sell on AWS Marketplace with ease : get started as a seller, automate co-selling, and streamline every step with Suger and your CRM.

Stacy Wu
A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)
AWS

A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

Discover the 9 most common AWS Marketplace mistakes and how Suger automates listing management—error-free and stress-free from rejections.

Stacy Wu
Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings
AWS

Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings

Explore the AWS FTR process, checklist, and marketplace listing guidelines to unlock co-sell benefits, stay compliant, and scale faster in 2025.

Stacy Wu
3-Phase to Maximize Product Visibility after listing on AWS Marketplace
AWS

3-Phase to Maximize Product Visibility after listing on AWS Marketplace

Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success.

Stacy Wu
5 things you should know about AWS Marketplace Seller Prime
AWS

5 things you should know about AWS Marketplace Seller Prime

Learn how AWS Marketplace Seller Prime empowers ISVs with GTM strategies, PLG guidance, and key resources to scale and drive cloud marketplace success.

Stacy Wu
How ISVs Can Achieve Cloud Success with AWS Programs
AWS

How ISVs Can Achieve Cloud Success with AWS Programs

How ISVs achieve cloud success with AWS Seller Programs — leveraging PLG and co-sell to streamline marketplace transactions.

Stacy Wu
List your AI products before AWS Re:Invent and Kickstart 2025 Growth
AWS

List your AI products before AWS Re:Invent and Kickstart 2025 Growth

List your AI product on AWS Marketplace before re:Invent — Suger fast-tracks your launch and sets you up for growth in 2025.

Stacy Wu
All Suger blog articles

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