What AWS Marketplace Seller Insights Actually Show

AWS Marketplace Seller Insights is the set of dashboards on the Insights tab of the AWS Marketplace Management Portal, covering finance operations, sales operations, and marketing. There are nine, and by default only system administrators can see them.

Updated October 8, 2026: AWS unlocks the customer agreements, listing performance, and search performance dashboards only for sellers enrolled in the AWS Marketplace Seller Prime program, and says the search performance dashboard’s top keywords come from BrightEdge SEO Insights and Google Search Console. An earlier version of this post left out that requirement, described those keywords as searches inside AWS Marketplace only, and understated what the billed revenue dashboard and the collections and disbursement dashboard report.

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Ask a marketplace ops lead which AWS seller dashboards they use and you will usually hear about one: billed revenue. Ask which ones exist and the answer is often a pause.

That is a shame, because AWS ships nine of them, and two of the least-used ones answer questions teams routinely build spreadsheets for.

What follows is every dashboard AWS publishes, what it actually reports in AWS’s own words, and — more usefully — what each one cannot tell you. The blind spots are the point. A dashboard you trust for something it does not measure is worse than no dashboard.

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What are AWS Marketplace seller dashboards?

AWS Marketplace provides dashboards, powered by Amazon Quick, “with charts, graphs, and insights that help you access and analyze financial, sales, and marketing data.” They are grouped into three families.

Finance operations

• Billed revenue dashboard — “Provides information about billed revenue for accounting and other financial reporting purposes.”
• Collections and disbursement dashboard — “Provides information about funds that AWS collected and disbursed to your bank accounts since the previous disbursement.”
• Taxation dashboard — “Provides information about taxes for seller transactions.”

Sales operations

• Agreements and renewals dashboard — “Provides information about agreements and renewals within 24 hours of signing an agreement in AWS Marketplace.”
• Usage dashboard — “Provides visualizations and fine-grained data for customers using SaaS and server usage-based products.”

Marketing

• Customer agreements dashboard — “Provides data about the agreements and customers who subscribe to your products.” It unlocks only for sellers enrolled in the AWS Marketplace Seller Prime program.
• Listing performance dashboard — “Provides data about the traffic and user behavior in your AWS Marketplace listings.” It also unlocks only with Seller Prime enrollment.
• Search performance dashboard — “Provides data about the keywords applied to AWS Marketplace listings.” It also unlocks only with Seller Prime enrollment and refreshes monthly with the prior month’s data; its top performing keywords come from BrightEdge SEO Insights and Google Search Console.
• Buy with AWS dashboard — “provides an overview of the web traffic, engagements, and agreements created by the customers who choose your Buy with AWS call-to-action buttons and visit your Buy with AWS procurement page on AWS Marketplace.” It is listed under Dashboards for marketing, but not on the Seller dashboards landing page — which is why most counts of these stop at eight.

Access is the first thing to fix. AWS: “By default, AWS Marketplace system administrators for seller accounts have access to all dashboards on the Insights tab in AWS Partner Central.” Everyone else sees nothing until an administrator writes an IAM policy granting aws-marketplace:GetSellerDashboard, either against all marketplace resources or against named dashboard ARNs.

That default is why the finance team is emailing the alliances lead for a revenue figure. It is an IAM policy change. The three Seller Prime dashboards are the exception: no IAM policy opens them until the seller enrolls.

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Each dashboard and its blind spot

Dashboard	What it answers well	The blind spot
Billed revenue	What AWS invoiced buyers, by product and period, for accounting	Invoiced is not collected and neither is disbursed. Its headline figures are billed amounts; collected and disbursed amounts sit in its transaction-level rows
Collections and disbursement	What arrived in your bank since the last disbursement, and how far past due the open, unpaid invoices are	Ageing is not the same as overdue. AWS warns that customers have different payment terms, so some funds in its uncollected age buckets might not be due yet
Taxation	Tax treatment across transactions	It is per-transaction, not per-entity. Consolidated tax positions still need your own system
Agreements and renewals	New agreements and upcoming renewal activity	24-hour latency after signature, and it is AWS-only. Your Azure and Google Cloud renewals are elsewhere
Usage	Fine-grained consumption for SaaS and usage-based products	It shows metered usage — what AWS received. Records you failed to send are invisible, and so is the revenue they represent
Customer agreements	Which customers subscribe to what	Seller Prime only. Marketplace-account identity, not CRM identity. Mapping a buyer account to your account record is on you
Listing performance	Traffic and behaviour on your listings, by channel. Its AWS organic discovery channel counts visitors from AWS Marketplace search, among other AWS channels	Seller Prime only. It attributes agreements to campaign tracking codes, not to the opportunities in your CRM pipeline
Search performance	The search-engine keywords sending organic traffic to your listings, with rank, Google search volume, and up to five recommended keywords	Seller Prime only, refreshed monthly with the prior month’s data. Its top performing keywords come from BrightEdge SEO Insights and Google Search Console. For discovery inside AWS Marketplace, read listing performance’s AWS organic discovery channel
Buy with AWS	Clicks on your Buy with AWS buttons, procurement page views, sign-in drop-off, and agreements created there	It sees the Buy with AWS path only. Buyers who reach your listing any other way are not in it

Three of those are worth expanding.

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The usage dashboard’s blind spot is the expensive one

The usage dashboard reports metering records AWS received. That is not the same as usage your customers had.

On a usage-priced product, AWS bills from records your software transmits, and there is no reconciliation that recovers unsent records after the fact. A metering job that silently stops produces a usage dashboard that looks like a quiet week. The dashboard cannot distinguish “the customer used nothing” from “we sent nothing.”

The check has to come from your side: reconcile metered quantity against your own product telemetry, and alert on the absence of records rather than only on errors. Which pricing model exposes you to this is covered in contract pricing vs usage pricing.

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Billed revenue got materially better in January 2026

Until recently, the gap between an invoice and the money was something sellers inferred. In January 2026 AWS added collection visibility to seller reporting, adding payment collection status to the Billed Revenue Dashboard and the Billing Event Data Feed.

AWS’s framing: the change lets sellers “distinguish between invoiced, collected, and disbursed amounts,” which supports better “payment forecasting accuracy” and detects “collection issues earlier.” It sits under Insights → Finance Operations in the Management Portal.

If your marketplace revenue reporting predates that change, it is probably still treating one of the three states as the revenue number. Worth revisiting — cloud marketplace metrics covers why all three belong on the same view.

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The agreements and renewals dashboard is underused

Of the nine, this is the one most likely to change a quarter, and the one fewest teams have open.

It reports agreements and renewals within 24 hours of signature. That makes it the closest thing AWS provides to a renewal exposure report — which agreements exist, when they end, and what renewed. Given that renewal is the only moment an AWS contract can shrink, a dashboard that surfaces upcoming renewal activity is a revenue-protection tool, not a reporting one. AWS Marketplace renewals covers the operating process it should feed.

Its limitation is scope, not quality: it reports AWS. If you sell on more than one marketplace, this dashboard can never be your renewal view.

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What none of them can tell you

Four questions sit outside all nine dashboards by construction.

Anything about another marketplace. Every AWS dashboard reports AWS. Microsoft and Google Cloud have their own consoles with their own vocabulary and their own refresh schedules. There is no cross-marketplace view because no marketplace has an incentive to build one.

Anything joined to your CRM. These dashboards know marketplace accounts. They do not know your account records, your opportunity stages, or which rep owns the relationship. Every “which of our customers bought through the marketplace” question requires a join AWS cannot perform.

Anything about your offer pipeline before acceptance. Offers issued and not yet accepted — the leading indicator of a stalling motion — are agreement activity that has not happened yet.

Anything about your true cost. The billed revenue dashboard does show each transaction’s listing fee, which varies by product type, offer type, contract value, channel, and buyer region. But the listing fee is only the visible cost, as what a marketplace dollar actually costs you works through.

None of this makes the dashboards bad. They are well-built and closer to source than anything you would construct. They are simply single-marketplace instruments, and most ISVs stopped being single-marketplace companies some time ago.

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Frequently asked questions

What is AWS Marketplace Seller Insights? It is the set of seller dashboards on the Insights tab of the AWS Marketplace Management Portal, powered by Amazon Quick, covering finance operations, sales operations, and marketing data.

How many AWS Marketplace seller dashboards are there? Nine: billed revenue, collections and disbursement, taxation, agreements and renewals, usage, customer agreements, listing performance, search performance, and Buy with AWS.

Who can see AWS Marketplace seller dashboards? By default, only AWS Marketplace system administrators for the seller account. Administrators grant access to others with an IAM policy allowing aws-marketplace:GetSellerDashboard, for all dashboards or named ones. The customer agreements, listing performance, and search performance dashboards also require AWS Marketplace Seller Prime enrollment.

Does the billed revenue dashboard show cash received? Yes, per transaction. Its granular data carries collected, uncollected, disbursed, and undisbursed net revenue, with collection status added in January 2026. Its headline figures are billed amounts, so a total read off them can overstate cash.

How current is the agreements and renewals dashboard? AWS states it provides information about agreements and renewals within 24 hours of an agreement being signed in AWS Marketplace.

Can AWS seller dashboards show revenue across marketplaces? No. Every AWS dashboard reports AWS Marketplace only. A cross-marketplace view has to be assembled outside the marketplace consoles.

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Takeaways

• AWS ships nine seller dashboards on the Insights tab. By default only system administrators can open them, and three also need Seller Prime enrollment.
• Grant dashboard access with IAM before finance emails alliances for a revenue number again.
• The usage dashboard shows records AWS received, not usage that occurred. Reconcile against your own telemetry.
• Billed revenue now carries collection status, so invoiced, collected, and disbursed are finally distinguishable.
• The agreements and renewals dashboard is the most underused and the most likely to protect revenue.
• No AWS dashboard can join to your CRM or report another marketplace. Both gaps have to be filled above the console.

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Marketplace consoles each report their own marketplace. See how reporting and analytics in Fours brings agreements, entitlements, offers, usage, and disbursements from every marketplace into one set of datasets — joined to the accounts in your CRM.