Covers Azure, Google Cloud and Oracle marketplaces

Samantha Ho

Samantha Ho covers the marketplaces beyond AWS — Microsoft, Google Cloud, and Oracle. Their listing reviews, their private offer constructs, and the committed spend programs that decide how enterprise buyers there actually buy.

Azure Marketplace
Google Cloud Marketplace
Oracle Cloud Marketplace
MACC and committed spend

38 articles

Azure

Microsoft Marketplace Certification: Why Offers Fail

A SaaS offer that comes back Attention needed has failed a specific check, and Microsoft says which one. Here is what Microsoft reviews between Publish and Go live, the two reports that explain a failure, the policy rows a SaaS offer has to clear, and how to resubmit.

Oct 23, 2026

GCP

Google Cloud Marketplace Sign-Up: Verify the JWT

When a buyer registers from Google Cloud Marketplace, Google posts a signed token to your sign-up page that expires in five minutes, and an account left unapproved can get a private offer rejected. Here's what to verify, what to approve, and how to stop a copied link from claiming another customer's purchase.

Oct 15, 2026

Azure

Microsoft Marketplace MCP Server, Explained

Microsoft now offers an MCP server that lets an AI agent create, validate and publish your Marketplace offers. Here's what each of its ten tools changes in Partner Center, what you need first, and where a person still decides.

Oct 12, 2026

Azure

Sell Professional Services on Microsoft Marketplace

Microsoft and Google Cloud both sell professional services through their marketplaces, and only by private offer. Who can sell them, what qualifies, what each excludes and what each charges, rule by rule.

Oct 12, 2026

GCP

Google Cloud Private Offer Proration and Deadlines

Why a Google Cloud private offer seems to end a day after the contract, how far out the acceptance deadline can go, and what proration does to the first installment: every date rule, in Google's own words.

Oct 8, 2026

GCP

Google Cloud Marketplace Agency Model Explained

On agency-model Google Cloud transactions you, not Google, are the seller of record. Which countries run this way, what your buyer's paperwork looks like, and the tax duties Google's agency terms assign to you.

Sep 30, 2026

GCP

GCP Private Offers: Committed Use Discounts

The three private-offer pricing models for usage-priced SaaS on Google Cloud Marketplace, the overage each one bills, and the choices you can't undo later.

Sep 30, 2026

Azure

Azure Sponsorship on a Marketplace Deal: The Rules

Microsoft's Grow Azure sponsorship can give a customer on a Marketplace deal fully discounted Azure usage, if you offer it in the negotiation, request it after close and stay inside the caps. Here's the deal-desk checklist, and what the customer needs to hear first.

Sep 29, 2026

GCP

Google Cloud Marketplace Renewal: What Qualifies

A Google Cloud private offer is ending and the customer wants another term. Whether the renewal leaves you 98.5% depends on the path you take and, for a new or amended offer, on one field you set.

Sep 29, 2026

AWS

AWS Marketplace AI Insights and Microsoft's Ask Marketplace

AWS and Microsoft now answer buyers' questions about your product with AI. You don't write those answers, but you supply what they're built from. Where they appear, what each draws on, and how to audit them.

Sep 28, 2026

Marketplaces

Alibaba Marketplace: Private Offers vs Promotions

On Alibaba Cloud Marketplace, a private offer and a Promotion Center discount solve different deals. How to tell which one a given deal actually needs.

Aug 24, 2026

Azure

Microsoft Marketplace Custom Contract Lengths

Microsoft now supports private-offer terms from 1 to 120 months. How nonstandard durations like 18 months work — how they bill, and how they renew.

Aug 24, 2026

Azure

Microsoft Marketplace Request Private Offer

Microsoft's Request Private Offer turns an Azure Marketplace listing into an inbound demand channel. How to enable it, route the lead, and qualify the deal.

Aug 24, 2026

Marketplaces

Alibaba Cloud Marketplace for APAC Sellers

Alibaba Cloud Marketplace is the way software reaches buyers across APAC and China — but the vendor gate, the paid-product agreement, and the settlement clock work nothing like AWS or Azure. Here is what an ISV should know before publishing.

Aug 20, 2026

GCP

Google Cloud Commitments and Marketplace Drawdown

A buyer's Google Cloud spend commitment can count against what they buy from you on the Marketplace. For a seller, that turns your invoice into money the buyer already promised to spend — which is why it de-risks the deal.

Aug 20, 2026

GCP

Google Cloud Partner Network Tiers Explained

Google Cloud replaced Partner Advantage with the Google Cloud Partner Network: three tiers — Select, Premier, and Diamond — and a competency framework in place of specializations. Here is how the structure works for an ISV.

Aug 20, 2026

Azure

Per-Market Pricing on Azure Marketplace, Explained

You don't set an arbitrary price per country on Azure Marketplace. You set one USD price, or upload local ones, and Microsoft's fixed currency-per-market map does the rest. Here is the mechanic.

Aug 19, 2026

Azure

Azure Marketplace Changes 2026: What's New for ISVs

Microsoft's FY27 Azure Marketplace changes for ISVs: PRACR retires as a broad co-sell mechanism, co-sell goes Marketplace-first, and what to watch at Ignite.

Aug 18, 2026

Azure

Azure Marketplace Renewals and Offer Transitions

How an Azure Marketplace renewal works: where the subscription lands when a private offer expires, and the decisions a deal desk makes before it does.

Aug 18, 2026

Marketplaces

Snowflake Marketplace for Data and AI Products

How Snowflake Marketplace lists and transacts data products, native apps and AI, how it differs from the hyperscaler marketplaces, and where it fits a multi-marketplace GTM.

Aug 18, 2026

Cloud GTM

One GTM Motion Across AWS, Azure and Google Cloud

Most teams run each marketplace as its own programme and wonder why the third one costs as much as the first. The fix is knowing precisely which parts are the same.

Aug 16, 2026

Marketplaces

Selling on Snowflake, Oracle and Alibaba Cloud

The marketplaces past AWS, Microsoft and Google Cloud are not smaller copies of them. Each gates sellers differently, and one of them caps how much of a customer's commitment you can take.

Aug 16, 2026

Azure

Connect Dynamics 365 to Your Marketplace Pipeline

Marketplace tooling is built for Salesforce and HubSpot. If your CRM is Dynamics 365 — which it often is at a Microsoft-first ISV — here is what connecting it actually involves.

Aug 10, 2026

Azure

Azure Marketplace Private Offers vs Private Plans

Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you.

Aug 6, 2026

GCP

Google Cloud Private Offers: Setup and Pitfalls

Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance.

Aug 6, 2026

Marketplaces

Oracle Cloud Marketplace: A Guide for ISV Sellers

Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS.

Aug 6, 2026

GCP

Google Cloud Marketplace: The ISV Seller Guide

How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend.

Aug 5, 2026

Azure

How to Sell on Azure Marketplace: An ISV Guide

A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell.

Aug 5, 2026

Azure

What Is a MACC? Azure Committed Spend, Explained

A MACC is Microsoft's version of committed cloud spend — and eligible Azure Marketplace purchases draw it down. Here's why that matters to ISVs.

Aug 5, 2026

GCP

5 Steps to Start Selling on GCP Marketplace

Five steps to sell on GCP Marketplace with Fours — automate listing, co-sell, and billing to launch fast without engineering lift.

May 16, 2025

GCP

Guide to Google Cloud's Architectural Review for Marketplace Success

Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Fours.

Apr 25, 2025

Azure

Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

Apr 25, 2025

Cloud GTM

5 Tips to convert more leads for your Google Cloud Marketplace listing

Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI.

Sep 30, 2024

Azure

Maximizing Product Visibility on Azure Marketplaces with Fours: Strategies for Success

Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth.

Aug 23, 2024

Azure

Turbocharge Your GTM Strategy: How Fours on Azure Marketplace Empowers ISVs for Success

How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Fours.

Aug 23, 2024

Cloud GTM

5 Reasons to Grow Revenue on Google Cloud Marketplace

Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth.

Aug 14, 2024

Feature release

A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth.

Aug 14, 2024

Feature release

Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

The alliance leader's guide to GCP Marketplace: benefits, requirements, Fours integration, and steps to launch successfully.

Aug 14, 2024

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