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Samantha Ho

Covers Azure, Google Cloud and Oracle marketplaces

Samantha Ho

Samantha Ho covers the marketplaces beyond AWS — Microsoft, Google Cloud, and Oracle. Their listing reviews, their private offer constructs, and the committed spend programs that decide how enterprise buyers there actually buy.

  • Azure Marketplace
  • Google Cloud Marketplace
  • Oracle Cloud Marketplace
  • MACC and committed spend

28 articles

Alibaba Marketplace: Private Offers vs Promotions
Marketplaces

Alibaba Marketplace: Private Offers vs Promotions

On Alibaba Cloud Marketplace, a private offer and a Promotion Center discount solve different deals. How to tell which one a given deal actually needs.

Samantha Ho
Microsoft Marketplace Custom Contract Lengths
Azure

Microsoft Marketplace Custom Contract Lengths

Microsoft now supports private-offer terms from 1 to 120 months. How nonstandard durations like 18 months work — how they bill, and how they renew.

Samantha Ho
Microsoft Marketplace Request Private Offer
Azure

Microsoft Marketplace Request Private Offer

Microsoft's Request Private Offer turns an Azure Marketplace listing into an inbound demand channel. How to enable it, route the lead, and qualify the deal.

Samantha Ho
Alibaba Cloud Marketplace for APAC Sellers
Marketplaces

Alibaba Cloud Marketplace for APAC Sellers

Alibaba Cloud Marketplace is the way software reaches buyers across APAC and China — but the vendor gate, the paid-product agreement, and the settlement clock work nothing like AWS or Azure. Here is what an ISV should know before publishing.

Samantha Ho
Google Cloud Commitments and Marketplace Drawdown
GCP

Google Cloud Commitments and Marketplace Drawdown

A buyer's Google Cloud spend commitment can count against what they buy from you on the Marketplace. For a seller, that turns your invoice into money the buyer already promised to spend — which is why it de-risks the deal.

Samantha Ho
Google Cloud Partner Network Tiers Explained
GCP

Google Cloud Partner Network Tiers Explained

Google Cloud replaced Partner Advantage with the Google Cloud Partner Network: three tiers — Select, Premier, and Diamond — and a competency framework in place of specializations. Here is how the structure works for an ISV.

Samantha Ho
Per-Market Pricing on Azure Marketplace, Explained
Azure

Per-Market Pricing on Azure Marketplace, Explained

You don't set an arbitrary price per country on Azure Marketplace. You set one USD price, or upload local ones, and Microsoft's fixed currency-per-market map does the rest. Here is the mechanic.

Samantha Ho
Azure Marketplace Changes 2026: What's New for ISVs
Azure

Azure Marketplace Changes 2026: What's New for ISVs

Microsoft's FY27 Azure Marketplace changes for ISVs: PRACR retires as a broad co-sell mechanism, co-sell goes Marketplace-first, and what to watch at Ignite.

Samantha Ho
Azure Marketplace Renewals and Offer Transitions
Azure

Azure Marketplace Renewals and Offer Transitions

How an Azure Marketplace renewal works: where the subscription lands when a private offer expires, and the decisions a deal desk makes before it does.

Samantha Ho
Snowflake Marketplace for Data and AI Products
Marketplaces

Snowflake Marketplace for Data and AI Products

How Snowflake Marketplace lists and transacts data products, native apps and AI, how it differs from the hyperscaler marketplaces, and where it fits a multi-marketplace GTM.

Samantha Ho
One GTM Motion Across AWS, Azure and Google Cloud
Cloud GTM

One GTM Motion Across AWS, Azure and Google Cloud

Most teams run each marketplace as its own programme and wonder why the third one costs as much as the first. The fix is knowing precisely which parts are the same.

Samantha Ho
Selling on Snowflake, Oracle and Alibaba Cloud
Marketplaces

Selling on Snowflake, Oracle and Alibaba Cloud

The marketplaces past AWS, Microsoft and Google Cloud are not smaller copies of them. Each gates sellers differently, and one of them caps how much of a customer's commitment you can take.

Samantha Ho
Connect Dynamics 365 to Your Marketplace Pipeline
Azure

Connect Dynamics 365 to Your Marketplace Pipeline

Marketplace tooling is built for Salesforce and HubSpot. If your CRM is Dynamics 365 — which it often is at a Microsoft-first ISV — here is what connecting it actually involves.

Samantha Ho
Azure Marketplace Private Offers vs Private Plans
Azure

Azure Marketplace Private Offers vs Private Plans

Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you.

Samantha Ho
Google Cloud Private Offers: Setup and Pitfalls
GCP

Google Cloud Private Offers: Setup and Pitfalls

Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance.

Samantha Ho
Oracle Cloud Marketplace: A Guide for ISV Sellers
Marketplaces

Oracle Cloud Marketplace: A Guide for ISV Sellers

Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS.

Samantha Ho
Google Cloud Marketplace: The ISV Seller Guide
GCP

Google Cloud Marketplace: The ISV Seller Guide

How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend.

Samantha Ho
How to Sell on Azure Marketplace: An ISV Guide
Azure

How to Sell on Azure Marketplace: An ISV Guide

A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell.

Samantha Ho
What Is a MACC? Azure Committed Spend, Explained
Azure

What Is a MACC? Azure Committed Spend, Explained

A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs.

Samantha Ho
5 Steps to Start Selling on GCP Marketplace
GCP

5 Steps to Start Selling on GCP Marketplace

Five steps to sell on GCP Marketplace with Suger — automate listing, co-sell, and billing to launch fast without engineering lift.

Samantha Ho
Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success
Azure

Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

Samantha Ho
Guide to Google Cloud's Architectural Review for Marketplace Success
GCP

Guide to Google Cloud's Architectural Review for Marketplace Success

Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Suger.

Samantha Ho
5 Tips to convert more leads for your Google Cloud Marketplace listing
Cloud GTM

5 Tips to convert more leads for your Google Cloud Marketplace listing

Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI.

Samantha Ho
Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success
Azure

Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success

Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth.

Samantha Ho
Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success
Azure

Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success

How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Suger.

Samantha Ho
5 Reasons to Grow Revenue on Google Cloud Marketplace
Cloud GTM

5 Reasons to Grow Revenue on Google Cloud Marketplace

Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth.

Samantha Ho
A Step-by-Step Guide | How to list product on Google Cloud Marketplace
Feature release

A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth.

Samantha Ho
Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide
Feature release

Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

The alliance leader's guide to GCP Marketplace: benefits, requirements, Suger integration, and steps to launch successfully.

Samantha Ho
All Suger blog articles

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